UK fragrance retailer The Perfume Shop has teamed up with beauty multinational L’Oréal to launch the first multi-brand fragrance refill station in The Perfume Shop store in Nottingham.
The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...
Kiwi brand Ecostore has underlined the global eco-initiatives it will be focusing on next year, including expanding the footprint of its refill stations and reducing its reliance on water in its formulations.
Health and beauty retailer Watsons will launch Naturals by Watsons refill stations into Hong Kong stores this month, following a successful pilot in Malaysia.
The Body Shop has begun rolling out in-store refill services in Singapore where it believes the reuse and refill habit will become mainstream among beauty consumers.
Cosmetic companies in South Korea are being encouraged to install refill services to increase eco-friendly consumption, with Innisfree one of the stores involved in a new pilot programme.
Australian personal and home care manufacturer Natures Organics has launched a range of refillable hair care products as sustainable packaging is rapidly becoming an “expectation” from Australian consumers.
At the start of June, the Natura-owned company announced plans to certify all of its product formulations—body care, skin care, color cosmetics, etc.—with The Vegan Society by December 2023.
An Australian retailer has launched what it believes to be the nation’s first refillable beauty outlet, with the firm stating that the refillable revolution traditionally dominated by food and household supplies is set to become more common for cosmetics.
UK startup Fussy has developed a line of refillable plant-based deodorants packed in modern, durable containers that aim to create fresh appeal in bathroom sustainability, its founders say.
The Unilever brand announced its new No | Better | Less Plastic framework recently and is moving forward with new beauty packaging initiatives that will remove over 20,000 metric tons of virgin plastic from the brand’s supply chain.
An increasing body of evidence is pointing to sustainable packaging as the new industry standard, with recycled materials and refillable solutions becoming more and more popular.