Scents

Fighting trend fatigue: Authenticity and craftsmanship the future of fragrances – L’Artisan Parfumeur

30-Nov-2023 By Hui Ling Dang

Luxury niche fragrance brand L'Artisan Parfumeur believes perfumers should prioritise authenticity and craftsmanship over trends.

Scent-sational growth: Singapore start-up Lynk Fragrances opens first retail store, expands product range to body and hair care

08-Nov-2023 By Hui Ling Dang

Singapore brand Lynk Fragrances has recently made several expansion moves, including renaming and rebranding, diversifying its product line-up to include body and hair care, and opening its first retail store.

Securing the niche: Shinsegae inks exclusive distribution deal with two more luxury fragrance brands

14-Jun-2023 By Amanda Lim

South Korean retail group Shinsegae International has secured exclusive distribution contracts for luxury fragrance brands Heeley and Culti Milano as it seeks to strengthen its position in the rapidly growing category.

Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care

Silky textures, delightful scents and satisfying sounds: How beauty is brightening its post-pandemic offering

14-Apr-2023 By Kacey Culliney

Beauty needs have shifted drastically since COVID-19, with consumers turning to cosmetic and personal care products for joy, fun and creativity versus to simply conform to societal standards, says a multi-sensory marketing expert.

Fragrance innovation: ‘Newness is down overall’, says Circana

06-Apr-2023 By Kacey Culliney

Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.

‘Try before you buy’: Why online channels can provide a boom for fragrance sales - All Good Scents

10-May-2022 By Amanda Lim

Innovations such as ‘try before you buy’ perfume samples mean that online retail can provide a better customer experience and sales channel than brick and mortar stores, according to the founder of Indian direct-to-consumer (DTC) fragrance house All Good...

AI-powered fragrances: Firmenich launches Scentmate platform to spur Indie innovation

01-Jul-2021 By Kacey Culliney

Fragrance major Firmenich has developed an AI-powered, digital tool to speed up and simplify the scent creation process for independent beauty brands and entrepreneurs, though the platform is also generating interest amongst big beauty players too, a...

Smell and skin: Shiseido says masking age-related malodours can keep skin looking youthful

21-Apr-2021 By Amanda Lim

A new study by Japanese cosmetics giant Shiseido has discovered that masking the scent of nonenal, an age-related malodour, can prevent skin cell damage and skin thinning.

Storytelling scents: Givaudan to acquire AI sensory specialist Myrissi

09-Feb-2021 By Kacey Culliney

Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement...

Special Edition: Fragrance Trends

‘Fresh scents’ top choice in Europe – just add escapism, says Mintel

31-Jul-2020 By Kacey Culliney

Fragrance consumers in Europe are looking for ‘fresh’ scents in their perfumes but manufacturers should go one step further; offering escapism and multi-functionality amid COVID-19 disruptions, says Mintel.

Special Edition: Fragrance Trends

A 'powerful' tool: Scientists develop e-tongue for perfume analysis

27-Jul-2020 By Kacey Culliney

A team of scientists has developed an electronic ‘tongue’ device that can assess and classify perfume aroma components, presenting a practical, cost-effective and green alternative for industry analysis.