Singapore natural and organic beauty brand Basic Theory is looking to launch a raft of new products and expand into new Asian markets to maintain 2020’s momentum where it saw a 30% surge in sales.
Australia-based wellness company endota has expanded its network into Canada and New Zealand on the back of growing demand for green beauty and self-care.
Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.