Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of functional...
Consumers are prioritising sensorial experiences and choosing products that turn mundane routines into moments of pleasure and wellness, underscoring the important role of fragrances in hair care products, says IFF.
Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care
Beauty needs have shifted drastically since COVID-19, with consumers turning to cosmetic and personal care products for joy, fun and creativity versus to simply conform to societal standards, says a multi-sensory marketing expert.
US-based Stanford University is working with international beauty major L’Oréal to investigate skin tightness, looking at how mechano-receptors send signals into the neural circuit upon application of a topical.
![Joy has become a key word for beauty post-pandemic and many brands are succeeding in creating emotional connections via sensory innovations like texture, scent and packaging [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/13/beauty-post-pandemic-focusing-on-sensory-innovation-to-promote-joy-fun-and-creativity/16333288-1-eng-GB/Beauty-post-pandemic-focusing-on-sensory-innovation-to-promote-joy-fun-and-creativity.jpg)
![The sensation of skin tightness is widely known but the mechanism behind it is still not fully understood [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/07/stanford-university-and-l-oreal-researching-skin-tightness-and-neural-response/15919988-1-eng-GB/Stanford-University-and-L-Oreal-researching-skin-tightness-and-neural-response.jpg)
![Self-care habits during the pandemic is driving consumers to embracing sensory beauty products. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/09/02/wellness-driven-consumers-seeking-comfort-in-sensory-beauty-products-dow/12787460-1-eng-GB/Wellness-driven-consumers-seeking-comfort-in-sensory-beauty-products-Dow.jpg)
![SK-II highlights the importance of unique consumer experiences with the launch of new concept store in Malaysia. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/sk-ii-s-new-retail-concept-marks-beginning-of-a-new-era-in-elevating-consumer-experience/17577223-1-eng-GB/SK-II-s-new-retail-concept-marks-beginning-of-a-new-era-in-elevating-consumer-experience.jpg)
![Beauty business updates in the APAC cosmetics industry. [Neutrogena]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/financial-focus-neutrogena-coty-luxasia-and-more-in-our-beauty-business-update/17591725-1-eng-GB/Financial-focus-Neutrogena-Coty-LUXASIA-and-more-in-our-beauty-business-update.jpg)
![Non-invasive treatments for dynamic wrinkles face significant hurdles in achieving efficacy comparable to Botox injections, says a Korean review. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/botox-alternatives-peptides-botanical-extracts-struggle-to-match-botox-efficacy-review/17580103-1-eng-GB/Botox-alternatives-Peptides-botanical-extracts-struggle-to-match-Botox-efficacy-Review.jpg)
![Estée Lauder is set to launch a Japan-developed quasi-drug skin care line, Aqua Charge, in September. [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/estee-lauder-will-launch-japan-produced-quasi-drug-skin-range-in-september/17572417-1-eng-GB/Estee-Lauder-will-launch-Japan-produced-quasi-drug-skin-range-in-September.jpg)
![Our most-read stories on the tiny but mighty beauty brands making waves in the industry. [Maison de L'Asie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/maison-de-l-asie-flower-knows-matiere-premiere-and-more-in-our-small-brand-update/17572471-1-eng-GB/Maison-de-L-Asie-Flower-Knows-Matiere-Premiere-and-more-in-our-small-brand-update.jpg)
![The heightened awareness of hair health and cosmetic ingredients among Indian consumers is influencing their choice for hair repair treatments that prioritise clean formulas. [Schwarzkopf Professional]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/07/17/india-hair-care-consumer-prioritise-clean-formulas-repair-treatments/17567974-11-eng-GB/India-hair-care-consumer-prioritise-clean-formulas-repair-treatments.jpg)
