Sustainable Beauty

Weleda has created a small internal startup to build out fresh innovations across packaging and formulation [Getty Images]

Big Brand Talks – In Conversation with Today’s Beauty Leaders

Weleda R&D chief: ‘We’re trying to switch our way of innovating’

By Kacey Culliney

Swiss natural and organic beauty brand Weleda has formed a small-scale internal startup to speed up product development and market testing, presenting a very new way of working, its R&D head says.

A study has shown current sustainability focus and efforts are aimed at environmental impact and sourcing stages but a more 'holistic' approach must be taken [Getty Images]

Special Edition: ETHICAL BEAUTY – VEGANISM, CRUELTY-FREE AND PLANETARY GOOD

Beauty can drive 'holistic' sustainable action with life cycle and social focus

By Kacey Culliney

Cosmetics companies are aware and invested in sustainable action, but more can be done to drive better beauty consumption and take a more holistic approach, according to findings in Brazil that offer wider valuable learnings, say researchers.