In a landscape of fluctuating consumer trust amidst, blockchain technology provides beauty a means to offer full transparency around sustainable product claims, says the MD of Provenance.
Big Brand Talks - In Conversation with Today's Beauty Leaders
Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
International beauty major L’Oréal has launched a fragrance disclosure model designed to inform consumers of ingredients used across its entire global portfolio of brands and products, kickstarting with a US rollout.
Green beauty is evolving fast but there is so much more industry can do around transparency and communication on sustainability, especially backing up claims, says the CEO of sustainable communications software specialist Provenance.
India-based St. Botanica believes it is on its way to achieving its goal of surpassing U$13m in sales this year as it is set to launch a slew of skin care products that tap into the consumer demand for transparency.
The global beauty and personal care market is bouncing back from a difficult COVID-19 period, and skin care will be the frontrunner in future growth as consumers continue to prioritise ‘skinimalism’ routines, according to Euromonitor International.
Carbon neutrality remains relatively nascent in beauty and personal care, but extensive and long-standing green efforts and a strong consumer appetite will propel the sector in the ongoing race, says a GlobalData analyst.
As the beauty and personal care world explores how it can achieve circular beauty, consumers want to see zero waste and supply chain transparency made a reality in the burgeoning category they define as ‘clean’, say beauty experts.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
Azelis is predicting a shift towards products highlighting safety, transparency, and sustainability in India, amid the novel coronavirus (COVID-19) health crisis – with skin care set to become a cornerstone of consumers’ health and wellness concerns.
Female shoppers worldwide want greater labelling transparency on clean beauty products, with many claiming brands do not provide sufficient ingredient information on-pack, a survey finds.
The B2B scent development company led by Miriam Vareldzis and known for supplying 100% natural fragrance with fully transparent ingredient lists, just added 5 new perfumery blending accords to its portfolio.
Fragrance design must be reimagined to focus on brand purpose and conscious consumerism from the start, and leveraging big data to do this will be increasingly important, says Firmenich.