Vegan certification accredited by a third party will build customer trust and open up more sales avenues for cosmetic brands, says a South Korean agency.
International beauty major L’Oréal has developed a lipstick formula that can be made with minimal or zero animal-derived ingredients and beeswax, suggesting it could be used to offer coloured and non-coloured combined lip care kits.
South Korean consumer goods conglomerate LG Household & Health Care (LG H&H) has launched Freshian, a vegan-certified colour cosmetic brand in bid to attract the young set of millennial and Generation Z beauty consumers.
The global COVID-19 pandemic and ongoing climate crisis has bolstered demand for vegan topical and ingestible cosmetics as consumers look to improve consumption patterns beyond food, finds a review.
LG Household & Health Care’s has completed the product line-up of its first-ever vegan make-up brand, Belif x VDL, with the addition of seven more products to the existing line-up.
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Unilever and its prestige brand Hourglass have developed a vegan carmine alternative after years of supplier collaboration – a patent-pending innovation it plans to open-source in the coming year, says the global vice president of R&D for prestige.
Australian manufacturer G&M Cosmetics will be launching more vegan beauty and baby care products this year to tap into the growing vegan lifestyle choice among millennial consumers.
![The lipstick formula can be made with or without colouring agents, ultimately being offered to consumers in kit-form [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/24/l-oreal-files-vegan-lipstick-patent-with-coloured-and-non-coloured-formula-options/16112015-1-eng-GB/L-Oreal-files-vegan-lipstick-patent-with-coloured-and-non-coloured-formula-options.jpg)
![LG H&H has launched Freshian, a vegan-certified colour cosmetic brand to attract the young set of consumers. [LG H&H / Freshian]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/lg-h-h-launches-vegan-make-up-brand-freshian-targeted-at-younger-consumers/15521606-1-eng-GB/LG-H-H-launches-vegan-make-up-brand-Freshian-targeted-at-younger-consumers.png)
![Beauty consumers are looking to improve consumption patterns amidst the COVID-19 pandemic and climate crisis which is driving demand for vegan offerings [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/07/vegan-beauty-opportunity-rising-amidst-covid-19-and-climate-crisis-says-review/15478111-1-eng-GB/Vegan-beauty-opportunity-rising-amidst-COVID-19-and-climate-crisis-says-review.jpg)
![LG H&H adds seven new products to first-ever vegan make-up brand. [LG H&H / belif x VDL]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/11/16/belif-x-vdl-lg-h-h-s-first-vegan-make-up-brand-completes-line-up-with-seven-new-product-launches/13003850-1-eng-GB/belif-x-VDL-LG-H-H-s-first-vegan-make-up-brand-completes-line-up-with-seven-new-product-launches.jpg)
![G&M Cosmetics will be launching more vegan beauty and baby care products this year to tap into the growing vegan lifestyle choice among millennial consumers. [G&M Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/g-m-cosmetics-to-launch-more-vegan-beauty-and-baby-care-products-in-2021/12140726-1-eng-GB/G-M-Cosmetics-to-launch-more-vegan-beauty-and-baby-care-products-in-2021.jpg)
![Shinsegae International is developing regenerative cosmetics using microalgae-derived exosome technology. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shinsegae-touts-regenerative-cosmetics-using-microalgae-derived-exosome-tech/16216387-1-eng-GB/Shinsegae-touts-regenerative-cosmetics-using-microalgae-derived-exosome-tech.jpg)
![Yatsen Holdings is banking on the recovery of makeup in China to steer flagship brand Perfect Dairy back to growth. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/perfect-diary-bets-on-china-s-makeup-rebound-to-turn-around-recent-slump/16246219-1-eng-GB/Perfect-Diary-bets-on-China-s-makeup-rebound-to-turn-around-recent-slump.jpg)
