Vegan certification accredited by a third party will build customer trust and open up more sales avenues for cosmetic brands, says a South Korean agency.
International beauty major L’Oréal has developed a lipstick formula that can be made with minimal or zero animal-derived ingredients and beeswax, suggesting it could be used to offer coloured and non-coloured combined lip care kits.
South Korean consumer goods conglomerate LG Household & Health Care (LG H&H) has launched Freshian, a vegan-certified colour cosmetic brand in bid to attract the young set of millennial and Generation Z beauty consumers.
The global COVID-19 pandemic and ongoing climate crisis has bolstered demand for vegan topical and ingestible cosmetics as consumers look to improve consumption patterns beyond food, finds a review.
LG Household & Health Care’s has completed the product line-up of its first-ever vegan make-up brand, Belif x VDL, with the addition of seven more products to the existing line-up.
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Unilever and its prestige brand Hourglass have developed a vegan carmine alternative after years of supplier collaboration – a patent-pending innovation it plans to open-source in the coming year, says the global vice president of R&D for prestige.
Australian manufacturer G&M Cosmetics will be launching more vegan beauty and baby care products this year to tap into the growing vegan lifestyle choice among millennial consumers.