Health and beauty retailer Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base, as part of its offline plus online (O+O) model.
The changing perception of beauty is leading women to focus on sustainable beauty products and beauty supplements, says the CEO of health and beauty retailer Watsons
Beauty majors like Sephora, Amorepacific and Watsons are stepping up its on-demand retail services in China as consumer preferences for speedy deliveries show no sign of waning post-COVID.
Health and beauty retailer Watsons will launch Naturals by Watsons refill stations into Hong Kong stores this month, following a successful pilot in Malaysia.
Health and beauty retailer Watsons believes that third-party e-commerce platforms cannot match the ‘unique and integrated experiences’ provided by its O+O business model, claiming ongoing investment in the latter is giving it a competitive edge.
Health and beauty retailer Watsons will be launching a virtual foundation try-on tool in the second quarter this year beginning with Malaysia and Hong Kong to solve what it believes is a huge consumer ‘pain point’.
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