Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.
Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.
Personal care brands need to leverage on the emotional power of fragrances in order to meet the rising expectations of consumers in the rapidly urbanising Asia Pacific region.
Consumer interest in topical probiotic cosmetics is rising, presenting opportunity to target niche skin conditions and push hard science before establishing relevance in the wider wellness market, an expert says.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
Female consumers tend to be more open to beauty innovations that tap into mood, emotional wellbeing and self-care, but the male demographic still offers promise, says a global Mintel analyst.
Natural and organic cosmetic and personal care products continue to be a growing niche in the Latin America region, but latest research from Mintel suggests price and availability is holding it back.
