Consumer-conscious: Malaysians still conservative, prefer natural shades over bright colours 24-Aug-2022 By Nurul Ain Razali Malaysian consumers remain largely conservative when making cosmetics choices and continue to prefer natural tones over bright ones, according to brand founder.
![The Resepi nail polish range utilises novel, water-based formulation that makes it easy to peel. [NITA Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/malaysian-market-largely-conservative-prefer-natural-shades-cosmetics-founder/15688536-1-eng-GB/Malaysian-market-largely-conservative-prefer-natural-shades-cosmetics-founder.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/10/sleep-centric-beauty-demand-grows-while-regulatory-constraints-remain-watch/17305094-1-eng-GB/Sleep-centric-beauty-demand-grows-while-regulatory-constraints-remain-WATCH.jpg)
![Zoeva is returning to Asia with a new range of makeup innovations and vegan iterations of its makeup brushes. [Zoeva]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/zoeva-returns-to-asia-with-new-makeup-products-vegan-upgrade/17283731-1-eng-GB/Zoeva-returns-to-Asia-with-new-makeup-products-vegan-upgrade.png)
![Shiseido has sets its sights on burgeoning markets in Asia for expansion. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/09/shiseido-targets-rapidly-growing-markets-india-thailand-vietnam-to-drive-growth/17319305-1-eng-GB/Shiseido-targets-rapidly-growing-markets-India-Thailand-Vietnam-to-drive-growth.jpg)
![Daily Habits says gentle and natural alternatives to aesthetic treatments in Asia are taking off. [Daily Habits]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/daily-habits-aims-to-offer-asia-gentle-alternatives-to-aesthetic-treatments/17263319-1-eng-GB/Daily-Habits-aims-to-offer-Asia-gentle-alternatives-to-aesthetic-treatments.jpg)
![A round-up of beauty business updates in the APAC cosmetics industry. [Chantecaille]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/chantecaille-nykaa-sephora-and-more-in-our-beauty-business-update/17319755-1-eng-GB/Chantecaille-Nykaa-Sephora-and-more-in-our-beauty-business-update.jpg)
