Chinese makeup brand Perfect Diary has launched a lipstick that it claims have built-on lip essence and lip mask benefits thanks to its latest patented “biolip” technology.
The Chinese consumer is reining in previously impulsive buying habits and prioritising efficacy and functionality, says a top executive from Yatsen Holdings
Chinese cosmetics company Yatsen Holdings expects revenue will take longer to bounce back despite improved market conditions in the domestic beauty market.
Chinese cosmetics company Yatsen Holdings is moving to help flagship make-up brand Perfect Diary recover from its recent decline amid the sluggishness of the colour cosmetics market in China.
Yatsen Holdings, the firm behind popular make-up brand Perfect Diary, is channelling its efforts and resources into skin care, where it believes will be key to the firm's future growth.
![Perfect Diary has launched a lipstick that claims have built-on lip essence and lip mask benefits. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/10/24/perfect-diary-launches-lipstick-that-can-reduce-fine-lines-by-over-50/16838883-2-eng-GB/Perfect-Diary-launches-lipstick-that-can-reduce-fine-lines-by-over-50.jpg)
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![Yatsen Holdings moving to help flagship make-up brand Perfect Diary recover from its recent decline. [Yatsen / Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/31/yatsen-hinges-bets-on-douyin-and-offline-retail-to-ease-sales-decline-of-perfect-diary/15451642-3-eng-GB/Yatsen-hinges-bets-on-Douyin-and-offline-retail-to-ease-sales-decline-of-Perfect-Diary.jpg)
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![Yatsen channelling its efforts and resources into skin care, where it believes will be key to the firm's future growth. [Yatsen Holdings / Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/yatsen-holdings-refocusing-efforts-on-skin-care-as-make-up-wanes/13064025-1-eng-GB/Yatsen-Holdings-refocusing-efforts-on-skin-care-as-make-up-wanes.jpg)
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