Korea’s Samhwa Plastic expands beauty business with Pochet partnership

By Michelle Yeomans

- Last updated on GMT

Korea’s Samhwa Plastic expands beauty business with Pochet partnership

Related tags Cosmetics

The cosmetics division of Samhwa Plastic; 'Mazel' is expanding in leaps and bounds this year, taking its airless packaging expertise to new heights by teaming up with luxury supplier, Pochet Group.

The family owned Korean company's specialty is in airless packaging systems, producing around 12 million units annually as it strives to develop new jars and airtight make-up cases for international beauty players.

Samhwa's latest venture involves a French luxury packaging supplier with a background mainly in fragrance; Pochet Group who was seeking to expand into the skin care and colour cosmetics segments.

Even the big packaging players like Pochet are looking to get ahead in both luxury and masstige beauty segments are seeking expertise in the airless category, sometimes having to outsource this by partnering up with companies that know what they're doing in the area.

And South Korea, home of k-beauty innovation certainly knows what its doing with this technology.

In fact, Samhwa is the second largest cosmetic packaging supplier in South Korea, introducing the first airless pump in Korea in 1994 and patenting the first ever 'Pure Flow' pump in 2001.

The ambitious Korean company also recently invested nearly two million euros in a facility that produces plastic mouldings for cosmetics striving to enhance the value of the market by producing and marketing excellent containers and pumps. 

Western players want a piece of K-beauty innovation

Korea’s commitment to beauty is a cut above the rest in Asia where it is leading the way with some serious brainpower and cool technology.

And when it comes to personal care and beauty, this hefty R&D spend yields cutting-edge advances in ingredients and formulation – from nanotechnology to stem-cell related actives and growth factors. 

The country's beauty launches have been categorized by trends like 'K-Pop' which are heavily influenced by flamboyant male pop icons, the alphabet craze known as 'BB' (et al) creams, and more generally 'K-Beauty' which refers to Korea's influence on the West's skin care developments.

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