Swedish eco-startup Lifelong has developed a range of powdered personal care products that need to be mixed with water by consumers and stored in durable containers, drastically overturning traditional habits, its founder says.
Newly launched Indian make-up brand asa Beauty has developed a range of refillable make-up products with meticulously designed aluminium packaging to offer consumers a luxurious experience without compromising on sustainability.
South Korean firm FSKorea sees strong need for recyclable make-up brushes to keep up with rising demand for sustainable beauty products – and has shed light on a raft of projects that are helping it meet its eco goals.
Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.
Demand for eco-friendly packaging steadily is increasing in China’s indie beauty space, claims a US-based packaging firm, which says such brands are striving to meet the expectations of younger consumers.