L’Oréal Travel Retail has emphasised the importance of sustainability for long-term growth in the region’s travel retail market to meet consumer demand for more ‘meaningful’ shopping experiences.
Japanese company Toppan Printing has developed an NFC-enabled label and platform to enable beauty brands to communicate with their consumers through the product itself.
The eco-entrepreneur behind Smood Natural Deodorants is observing more interest in zero-waste personal care products despite hurdles such as the lack of convenience.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
Japanese personal care major Kao Corporation is among the five companies selected to participate in a new plastic recycling initiative by Tokyo Metropolitan Government.
New Zealand-based company The Better Packaging Co. is eyeing growth in the beauty industry as companies face an acceleration in e-commerce — and plastic waste generation – in light of the novel coronavirus (COVID-19) crisis.
South Korean cosmetics conglomerate Amorepacific is actively working to extend its use of eco-packaging solutions across all its brands as part of its Less Plastics campaign.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
The novel coronavirus (COVID-19) pandemic has marked the end of in-store cosmetic testers, but one firm doubts the abilities of augmented reality (AR), virtual reality (VR) and similar technology to completely replace them.
Italian packaging specialist Mktg Industry has developed a separable double-layered paper and plastic design for lipsticks, enabling easy refills and simply recycling for consumers.
L’Oréal and Albéa Packaging will continue work on their paper-based tubes, launched last month under the La Roche-Posay brand, with focus set on ensuring the next-generation model is recyclable.
Cosmeceutical skin care brands looking to tap into the Asian market can play around with soft pastel satin hues to give themselves a ‘clean and premium’ look, a new research project by Clariant has found.
Beauty brands have a huge opportunity to tap into Chinese heritage and create products that are more relevant for the country’s youth, with COVID-19 spurring younger consumers to ‘show solidarity’ with brands that reflect local culture.
