Demand for eco-friendly packaging steadily is increasing in China’s indie beauty space, claims a US-based packaging firm, which says such brands are striving to meet the expectations of younger consumers.
International paper specialist Arjowiggins has developed a translucent barrier paper suitable for the packaging of cosmetics, providing industry with a sustainable, effective and creative alternative to plastic, it says.
Smaller beauty brands aiming to make a difference with sustainable packaging will encounter hurdles such as astronomical costs and a lack of reliably sustainable solutions, but two brand owners urge that overcoming the challenges are vital for the eco-movement.
Personal care major Beiersdorf is primed to publish its industry standard defining cosmetic grade recycled plastic suitability by the end of this year; a standard it co-developed with two specialist German companies.
An Australian retailer has launched what it believes to be the nation’s first refillable beauty outlet, with the firm stating that the refillable revolution traditionally dominated by food and household supplies is set to become more common for cosmetics.
The beauty industry has significantly improved its waste footprint over the years, but brands can step up in-house separation efforts and improve consumer engagement to drive further change, says an expert.