Packaging & Design

Mindful growth: Promoting sustainable consumption top-of-mind for waterless beauty brand founded by ex-Amazon VP

16-Jun-2021 By Amanda Lim

An ex-Amazon VP who founded waterless Singapore start-up Bhuman says early interest from big-name retailers won’t deter its focus on promoting sustainable consumption and insists there is no merit in growing the brand “just for the sake of growing”.

New life for old plastics: Kao furthers circular beauty goals with plans to use chemically recycled plastics for cosmetics

14-Jun-2021 By Amanda Lim

Japanese personal care major Kao Corporation has piloted a new initiative to use chemically recycled plastic for its cosmetics packaging in effort to further its efforts to improve its circularity.

War on waste: Aussie brand My Soda aiming to fizz in sustainable beauty space with refillable hair care range

09-Jun-2021 By Amanda Lim

Australian personal and home care manufacturer Natures Organics has launched a range of refillable hair care products as sustainable packaging is rapidly becoming an “expectation” from Australian consumers.

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Tools + topicals is where the ‘real innovation lies’ in beauty - designer

31-May-2021 By Kacey Culliney

Combining beauty tools with topicals for enhanced efficacy and improved usability is a gap in the market with plenty of promise that brands haven’t quite found yet, says Jo Barnard, founder and creative director of Morrama.

‘Small changes for a big difference’: Shiseido’s ELIXIR aiming for all key products to be refillable by 2025

26-May-2021 By Amanda Lim

Shiseido-owned ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025 as part of the multinational’s sustainability goals.

GlaxoSmithKline to kickstart rollout of fully recyclable toothpaste tubes

25-May-2021 By Kacey Culliney

Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.

U-Tube: Unilever to launch recyclable toothpaste tubes in India and France

19-May-2021 By Amanda Lim

Unilever will launch recyclable toothpaste tubes in India and France – two of Unilever’s biggest oral care markets – as part of its bid to convert its entire global toothpaste portfolio to recyclable tubes by 2025.

‘Providing resources to do the right thing’: Reuse and refillable concepts on the sustainability agenda for L’Oréal

18-May-2021 By Amanda Lim

Reusable and refillable concepts are an area the L’Oréal Group has pinpointed for development as it works towards its ambitious sustainability goals, according to a leading regional exec.

Cleaner footprints: L’Oréal’s aims for greener deliveries in Singapore with latest sustainability push

04-May-2021 By Amanda Lim

International beauty giant L’Oréal has kicked off green deliveries in Singapore with sustainable packaging and an electric delivery fleet with aims to improve its carbon footprint.

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Garnier president: ‘Taking consumers with us’ will be key to mainstreaming circular beauty – 'it's our job'

22-Apr-2021 By Kacey Culliney

Educating and empowering consumers to collectively close the loop on circular beauty will be crucial in mainstreaming efforts worldwide, says L’Oréal’s Garnier president.

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TerraCycle CEO: Circular beauty is about ‘honouring the molecules’ of a product and giving them a long life

20-Apr-2021 By Kacey Culliney

Giving the longest life possible to molecules that make up a product is what circularity is all about, and the reuse movement in beauty is a particularly exciting and innovative path forward, says the CEO and founder of US recycling major TerraCycle.

The new ‘normal’: How Lifebuoy and Lux are embracing Unilever’s Positive Beauty vision

20-Apr-2021 By Guan Yu Lim

Unilever, which owns brands such as Lifebuoy, Lux, Dove, Vaseline and Sunsilk have committed to eliminate the word ‘normal’ from its packaging and advertising, as well as drive campaigns for gender inclusivity in line with its Positive Beauty vision.

‘Just add water’: Swedish startup Lifelong eyes expansion with powdered personal care line

12-Apr-2021 By Kacey Culliney

Swedish eco-startup Lifelong has developed a range of powdered personal care products that need to be mixed with water by consumers and stored in durable containers, drastically overturning traditional habits, its founder says.

Recycled coffee: Hug Browne outlines crowdfunding NPD in bid to cultivate sustainable beauty habits among Japanese consumers

07-Apr-2021 By Guan Yu Lim

Japan-based sustainable beauty company Hug Browne hopes to develop more beauty and cosmetic products from upcycled coffee grounds, following the launch of its first body scrub last year.

Purposeful beauty: asa Beauty marries sustainability and luxury with refillable make-up concept

01-Apr-2021 By Amanda Lim

Newly launched Indian make-up brand asa Beauty has developed a range of refillable make-up products with meticulously designed aluminium packaging to offer consumers a luxurious experience without compromising on sustainability.