Packaging & Design

‘Just add water’: Swedish startup Lifelong eyes expansion with powdered personal care line

12-Apr-2021 By Kacey Culliney

Swedish eco-startup Lifelong has developed a range of powdered personal care products that need to be mixed with water by consumers and stored in durable containers, drastically overturning traditional habits, its founder says.

Recycled coffee: Hug Browne outlines crowdfunding NPD in bid to cultivate sustainable beauty habits among Japanese consumers

07-Apr-2021 By Guan Yu Lim

Japan-based sustainable beauty company Hug Browne hopes to develop more beauty and cosmetic products from upcycled coffee grounds, following the launch of its first body scrub last year.

Purposeful beauty: asa Beauty marries sustainability and luxury with refillable make-up concept

01-Apr-2021 By Amanda Lim

Newly launched Indian make-up brand asa Beauty has developed a range of refillable make-up products with meticulously designed aluminium packaging to offer consumers a luxurious experience without compromising on sustainability.

Skin care ‘kits’ drive education around beauty routines, says SkinCeuticals

30-Mar-2021 By Kacey Culliney

Combining products into skin concern-targeted kits is a smart strategy when trying to educate consumers on the importance of routines, says the retail brand manager of SkinCeuticals.

Home factory: Tech start-up MY YARD aims to empower indie beauty brands with portable machine

30-Mar-2021 By Amanda Lim

A Taiwan-based tech start-up is helping smaller beauty brands create ready-to-market products and packaging remotely with the help of its desktop vacuum forming machine, the FORMART 2.

Rapid NPD: CTK Cosmetics’ new digital platform enables contactless collaboration for beauty brands

23-Mar-2021 By Amanda Lim

South Korean cosmetics company CTK Cosmetics has launched a virtual beauty innovation platform to provide contactless and speedy service to its customers regardless of any physical constraints.

Recycle brush rush: Strong need for eco-friendly make-up brushes in sustainability push – FSKorea

11-Mar-2021 By Amanda Lim

South Korean firm FSKorea sees strong need for recyclable make-up brushes to keep up with rising demand for sustainable beauty products – and has shed light on a raft of projects that are helping it meet its eco goals.

‘A new era of beauty’: Unilever to remove word ‘normal’ from beauty packaging and ads

09-Mar-2021 By Kacey Culliney

Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.

Change fosters innovation: How the pandemic is driving new beauty packaging and design trends

03-Mar-2021 By Amanda Lim

The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.

Just add water: Singapore start-up launches hand soap tablets to bring low-cost sustainability to consumers

24-Feb-2021 By Amanda Lim

Singaporean company Reuuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point.

‘Less exuberance, more elegance’: Branding expert’s assessment on 2021’s Lunar New Year beauty collections

10-Feb-2021 By Amanda Lim

How has the uncertainty and unrest of 2020 impacted the way brands are ushering in the Lunar New Year? We speak to Spencer Ball, creative director of SGK, to find out.

‘Reverse recycling’: Korea actions new scheme to aid goal of recycling 10% of cosmetic packaging by 2025

13-Jan-2021 By Amanda Lim

Korea Cosmetic Association (KCA) and Korea Packaging Recycling Cooperative (KPRC) have announced a new recycling program for companies to achieve goal of recycling 10% of cosmetic packaging by 2025.

Dreaming up Lipstick 4.0: Think smart, refillable and statement 3D colour-printing devices

23-Dec-2020 By Kacey Culliney

The humble lipstick has hardly changed in decades, but one design agency believes there is great scope to transform it into a digital 3D colour-printing machine for sustainable, statement beauty.

Eco expectations: Younger consumers driving China’s domestic beauty brands to tap into eco-packaging trend

21-Dec-2020 By Amanda Lim

Demand for eco-friendly packaging steadily is increasing in China’s indie beauty space, claims a US-based packaging firm, which says such brands are striving to meet the expectations of younger consumers.

Packaging spotlight: Top 10 most-read stories on cosmetic packaging and design in 2020

14-Dec-2020 By Amanda Lim

In this 2020 round-up, we’re featuring the biggest cosmetic packaging and design stories featuring contactless applications, new sustainability initiatives and more.