Kline highlights latest reports through series of webinars

By Simon Pitman

- Last updated on GMT

Related tags: Skin care products, Marketing

Market researcher Kline is to broadcast a number of webinars to highlight some of the key findings in its most recently launched reports for the cosmetic and personal industry.

Four different webinars will cover specific areas of the industry, touching on subjects as diverse as marketing strategies for successful product launches, customization of skin care products, key anti-aging actives and the market for natural and private-label OTC products.

The webinars will all take place in the morning EDT, allowing them to be seen in other world markets, including Europe and Asia, and will all be free to access.

Getting skin care right

The first webinar will be entitled Beyond the Lotions, and will be broadcast on Tuesday July 19 at 9.30am. Speakers will include Pierrick Dutton and Ewa Grigar, who will provide a global focus comparing the growing customization of skin care products with how they perform.

Which Cosmetics and Toiletries Sell and Why? Will be broadcast on Wednesday July 20 at 9.30am and will including speakers Donna Barson and Nancy Mills, who will be focusing on some of the best and worst performing products on the US market.

As well as comparing product performance, the webinar will look at how value-orientated retailers have faired in the current market conditions, as well the latest changes in consumer spending patterns.

Anti-aging specialty actives

Kline will broadcast its webinar Anti-aging Remains Key for Specialty Actives on Wednesday July 27 at 9am, which will be presented by Anna Ibbotson.

This session will focus on how functional activity has become a promotional point for skin care, especially anti-aging products, and how this is being fed by an increasingly diverse array of ingredients focusing on areas as diverse as the naturals trends and biotechnology.

On the same days as the webinar on anti-aging actives, Kline will be holding another entitled Natural OTCs and Private-label OTCs Thrive in 2010, held at 11am and presented by Laura Mahecha.

This session will look at how price-conscious consumers turned to private-label OTCs during the course of 2010 and also how the market for natural OTCs is becoming a threat for traditional OTCs.

Anyone interested in attending any of the webinars should contact Kline directly by clicking here​.

Related topics: Market Trends, All Asia-Pacific

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