Marketing

Indie brands part 1: The formula for success

Exclusive interview

Indie brands part 1: The formula for success

By Natasha Spencer

As the beauty industry anticipates a rise in indie brands, we spoke to Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care, Mintel, about what we can expect from the not-so-small-timers.

Debunking value myths part 4: What does an industry leader look like?

Exclusive interview

Debunking value myths part 4: What does an industry leader look like?

By Natasha Spencer

Simon-Kucher & Partners identified five common myths relating to value pricing in its recent ‘Value Pricing in the Chemical Industry - Rebooted’ whitepaper, so we’ve put these to Dr. Jochen Krauss, economist, pricing expert and Managing Partner of...

Skin Elements and Ageless Products enter into MOU

Skin Elements and Ageless Products enter into MOU

By Natasha Spencer

Australian natural skin care company, Skin Elements, has agreed a Memorandum of Understanding (MOU) with Australian, China-focused health care export business, Ageless Products.

mySmink Malaysia

Exclusive interview

mySmink part II: Mastering marketing for global shoppers

By Natasha Spencer

In our second look at the new beauty player on the digital Malaysian marketplace, we profile mySmink’s business and marketing strategy to explore how it plans to harness its introduction and growth.

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