Marketing

Digital a ‘necessary platform’ for beauty brands in India

Digital a ‘necessary platform’ for beauty brands in India

By Lucy Whitehouse

Digital has been called up as an essential tool for the marketing of beauty brands in India, with the CEO of one of the region’s key players in marketing, VML Qais, recently stating that a strong online presence is key for the industry.

China skin care takes its rightful place as 3rd largest market

China skin care takes its rightful place as 3rd largest market

By Michelle Yeomans

In 2012, China became the world's third largest cosmetics market following the US and Japan. Now, analysts report that by October 2013, the total sales of skin care products in China to have reached CNY 47.9 billion.

Cosmetics arena getting competitive in Australia

Cosmetics arena getting competitive in Australia

By Lucy Whitehouse

The cosmetics sector in Australia has recorded unexpectedly steady growth of late, according to the latest market report from IBISWorld, and rising competitivity means brands must continue to adapt to consumer preferences and demands to keep this momentum...

Time for brands to look outside the box

*Cosmetics Vision Special*

Time for brands to look outside the box

By Andrew MCDOUGALL

When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.

Shiseido all set to launch Za range in India

Shiseido all set to launch Za range in India

By Lucy Whitehouse

Japanese beauty giant Shiseido is set to go ahead with the launch of its skin care brand ‘Za’ in India next month, following the successful establishment of its Mumbai subsidiary last year.

PCHi set to open its doors in Shanghai tomorrow

PCHi set to open its doors in Shanghai tomorrow

By Michelle Yeomans

The PCHi event is set to open its doors tomorrow, and is set to be the biggest edition to date, with more exhibitors, visitors and an expanded conference programme.

How to make the media work for your business

How to make the media work for your business

By Andrew MCDOUGALL

Business-to-business media can be an amazing tool to help promote and grow your business, and all the tips on exactly how to get the most of out of it will be revealed during a Cosmetics Design conference presentation at next week’s PCHi expo.

AmorePacific reports sales increase, profit slump

AmorePacific reports sales increase, profit slump

By Chris BARKER

South Korean cosmetics company AmorePacific has reported a decrease in Q3 profits as a result of poor overseas markets and investment and marketing activities for new products.

L’Oreal still dominating China with 12.4% growth

L’Oreal still dominating China with 12.4% growth

By Michelle Yeomans

According to the latest market research, L’Oreal remains a domineering force in China’s cosmetics sector as it achieves RMB12.05 billion in 2012, less than 20 years after wading into the country’s then, underdeveloped markets.

Amway to open new innovation centre in South Korea

Amway to open new innovation centre in South Korea

By Simon Pitman

Direct sales player Amway says it is targeting the massive market growth and huge potential for further growth with the opening of a dedicated innovation centre in the country.

Baby boom in developing markets is driving trends

Baby boom in developing markets is driving trends

By Michelle Yeomans

According to analysts at Transparency Market Research; the global baby care product market will reach $66.8 billion in 2017, due to a growing baby population, particularly in developing nations.

Beauty boxes transform beauty marketing and e-commerce

Beauty boxes transform beauty marketing and e-commerce

By Andrew MCDOUGALL

Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to drive e-commerce.

Kanebo restructures in a bid to globally expand

Kanebo restructures in a bid to globally expand

By Simon Pitman

Kanebo Cosmetics has recently unveiled a major new business structure and vision that aims to set the company on course for significant global expansion leading up to 2015 as the domestic market continues to remain subdued.

Cosmetics sales in China holding their own

Cosmetics sales in China holding their own

By Michelle Yeomans

According to National Bureau of Statistics, retail sales of cosmetics in China are up 16.5 percent for the first 10 months of 2012, amounting to 107.7 yuan ($17.3 billion) compared to the same time last year. 

The rise of the male.....grooming sector

The rise of the male.....grooming sector

By Michelle Yeomans

Although many segments of the cosmetics industry are levelling off, the area of men’s grooming is actually reporting strong sales growth. In light of this Cosmetics Design takes a look at what’s driving the segment so far in 2012...