Business & Financial

Singapore beauty market analysis: How to win over the diverse Singaporean beauty consumer

How to win over...

How to win over…diverse Singaporean beauty consumers

By Amanda Lim

Exclusive insights from beauty companies Sephora, LUXASIA, Porcelain, and Founder’s Beauty shed light on Singapore’s beauty and personal care market and reveal what it takes to capture its discerning consumers and succeed in its diverse market.

In 2023, Nivea enjoyed a record-breaking year for Beiersdorf, while its derma brands Eucerin & Aquaphor also saw strong sales

Beiersdorf CEO on record-breaking 2023 sales

By Kirsty Doolan

Nivea saw record-breaking sales in 2023, which offset the disappointing performances for La Prairie and Chantecaille. The CEO shared his action plan to boost these luxury brands.

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