Market Entry

Sea therapy: K-beauty brand TARA debuts in Singapore, eyes Thailand and Vietnam next

22-Jun-2021 By Amanda Lim

South Korean marine beauty brand TARA has recently made its official South East Asian debut in Singapore and plans to tackle Thailand and Vietnam next to expand its SEA footprint.

Ginseng beauty: Cheong Kwan Jang’s Donginbi extends US reach to offer ‘quality effective products’ in men’s market

25-May-2021 By Amanda Lim

A South Korean beauty brand that specialises in products with red ginseng extract has expanded its brand in the US to capitalise on the growing male skin care market.

Word-of-mouth influence: KOLs such as top stylists crucial to establishing trust and recognition of Oribe in Japan

25-May-2021 By Amanda Lim

Kao Corporation has kicked-off off Oribe’s launch in Japan through premium beauty salons to tap into the influence of key opinion leaders such as hair stylists, which it believes are extremely effective at conveying the value of the brand to consumers.

‘Cross category solutions’: NZ’s Me Today CEO outlines expansion plans in Japan, Australia and Ireland with supplement and skin care lines

18-May-2021 By Guan Yu Lim

New Zealand-based wellness brand Me Today has signed distribution agreements in Japan, Australia and Ireland as part of its expansion push.

Sensitive skin saviours: Physiogel launches sensitive skin-friendly facial sheet masks and sunscreen for K-beauty market

21-Apr-2021 By Amanda Lim

Derma beauty brand Physiogel has launched two facial sheet masks and sunscreen in Korea, a first for the brand since L&G Household and Health acquired its brand rights in Asia and North America.

Precision skin care: Anake aims to empower consumers to make more accurate skin care decisions with DNA-based personalisation

13-Apr-2021 By Amanda Lim

Singapore firm Anake has launched a DNA-based skin care service in what it states is a bid to empower consumers with the ability to make more informed purchase decisions in a COVID-19 dominated world.

Full-scale expansion: Why Kao is pinning its hopes on travel retail in China despite global tourism woes

13-Apr-2021 By Amanda Lim

Kao has unveiled plans for a full-scale entry into China’s travel retail space – at both airports and downtown stores – on the back of booming offshore duty-free sales in the past year thanks to government efforts to boost domestic tourism.

‘Botanical powerhouse’: Lotus Herbals launches new premium clean beauty brand with aims to cross $10m mark

07-Apr-2021 By Amanda Lim

Lotus Herbals has launched a new premium clean beauty brand that it believes can surpass $10m this year on the back of the strong market demand for clean beauty products.

Recycled coffee: Hug Browne outlines crowdfunding NPD in bid to cultivate sustainable beauty habits among Japanese consumers

07-Apr-2021 By Guan Yu Lim

Japan-based sustainable beauty company Hug Browne hopes to develop more beauty and cosmetic products from upcycled coffee grounds, following the launch of its first body scrub last year.

Foundation for growth: CHLITINA lays groundwork for three-year plan in Vietnam to seize growth potential

31-Mar-2021 By Amanda Lim

Taiwanese beauty company CHLITINA is focusing on strengthening its network in the Vietnam market for the next three years to capitalise on its advancing beauty scene.

House of Asia: Maison de L’Asie poised to take on global players with luxury Asian-crafted perfumes

22-Mar-2021 By Amanda Lim

Luxury perfumery Maison de L’Asie from Singapore is setting its sights on a bold ambition to cultivate its brand to become the “next great Asian fragrance house”.

Face it: Australia’s Qr8 MediSkin aiming to offer telehealth and 3D imagery skin care service in SEA

18-Mar-2021 By Guan Yu Lim

Australia-based prescriptive skin care brand Qr8 MediSkin is hoping to serve South East Asian region with its ‘one-of-a-kind’ treatment plan featuring telehealth and 3D imagery diagnosis.

Masstige move? Estée Lauder to acquire Deciem in two-part deal

23-Feb-2021 By Kacey Culliney

Prestige beauty major The Estée Lauder Companies will up its investment in mass functional beauty player Deciem, establishing terms for full ownership in three years – a move that will diversify it into the increasingly important masstige market, an expert...

Building on momentum: endota to reinforce presence in China with launch of Tmall Global flagship store in early 2021

03-Feb-2021 By Amanda Lim

Australian beauty and wellness firm endota Spa is stepping up its presence in China by launching its flagship stall on Tmall Global.

K-beauty delivered: Bulgarian clean beauty online store looks to double innovative brand offering

03-Feb-2021 By Guan Yu Lim

Bulgarian online retailer Undone Store has added South Korean skin care brand Boutijour into its portfolio in January 2021 as it looks to double the number of brands on the store by the end of this year.