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Fragrance with feelings: The science behind emotion-inducing scents

By Sarah Cohen

Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of functional...

Asia skin care analysis: How to win over... Asian skin care consumers

How to win over… Asia’s sophisticated skin care consumers

By Amanda Lim

We reveal exclusive insights into the Asian skincare market with expert viewpoints from Melvita, Elizabeth Arden, StyleStory, and more, discussing the shifting landscape, emerging consumers, and strategies needed to stay ahead in this increasingly competitive...