Luxury skincare brand Elemis is targeting consumers via micro-influencers, as it aims to raise brand awareness among new audiences using TikTok and Instagram.
Australia’s Biologi debuted its range of bio cellulose sheet masks for targeted skin care concerns as it seeks to shift such products from ‘nice-to-have’ to ‘must-have’.
Health and beauty retailer Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base, as part of its offline plus online (O+O) model.
UK cosmetics company Lush has invested £2.3m to upgrade its Dorset-based Green Hub, in a bid to boost its efforts to create a circular economy for its business.
American beauty major Coty is optimistic about Lancaster’s future in China as the launch of its new flagship and its ultra-premium Ligne Princiere line takes off with aplomb.
Singapore-based skin care brand Re:erth has debuted a new serum targeted at men which CEO Shinji Yamasaki believes lowers the barrier for them to start taking care of their skin.
Singapore start-up A Tapir’s Tale says there is a need for ‘more sophisticated formulations’ beyond organic products to address the underserved sensitive baby skin care market.
To better meet consumer needs, Kaltech combined previously successful photocatalytic technology into a cosmetic device to help consumers better moisturize their skin in a safe and hygienic manner.
Wella, the hair care brand best known for its professional-level products, is aiming to develop a younger consumer base to keep up with “changing times”.
In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we reveal insights from Nivea, SK-II, Shiseido, and more.
Modules, a new skin care brand from Singapore, is aiming to make personalised skin care with prescription-level active ingredients accessible for the masses.
Exclusive insights from L’Oréal and The Body Shop, Orcé Cosmetics, Juicy Chemistry, and Nodspark reveal the key influences driving the changes in the rebounding colour cosmetics category in Asia Pacific.
Japanese beauty brand SHISEIDO is releasing a new lipstick that will tap into post-pandemic consumer demand for both strong colours without compromising on comfort.
Personal care major Unilever has developed a low-cost topical formula that delivers a fresh, young and lively look to the skin via a blend of vitamin C and olivine extract.
The Body Shop’s Edelweiss skin care range is moving away from anti-ageing language and instead focuses on the message of building skin resilience to help consumers in their quest to ‘age gracefully’.
Malaysian cosmeceutical brand B&B Labs has updated its signature microbiome complex with prebiotics, probiotics and postbiotics and plans to steadily expand it to other products in its range
Soapbox recently released its latest collection of collagen-based bond-builder products online and in Walmart locations across the US, satisfying consumer demand for naturally formulated restorative hair care options.
Kao Corporation has developed a new type of no-rinse shampoo sheet that aims to fulfil different needs, including consumers with active lifestyles, caregivers, and those working in disaster relief.
Australia’s eco-lifestyle brand Seed & Spout has developed zero-waste skin care range, WITHOUT, to challenge greenwashing and the belief that natural skin care is not efficacious.
K-beauty brand KANA Skincare has detailed plans for its upcoming CBD-infused product development and launches, while cautioning that products boasting high amounts of the ingredient do not guarantee better efficacy.
Sensitive skin care brand Cetaphil has recently expanded its range of skin brightening products to combat what it claims to be the root cause of pigmentation and redefine what ‘radiance’ means.
Bali-based Fields of Yarrow doubled down on physical retail experiences during the COVID-19 pandemic and was rewarded with its best-performing years, says its founder.
Investments in temporary tattoo printing technology by beauty bigwigs hint that the future of beauty will be influenced by experimentation, the metaverse, and heightened innovation in colour cosmetics.
Singaporean fragrance brand Scent by SX has lauded the customer-centric business model of US multi-brand retailer Showfields in helping tackle challenges such as rising manpower costs to the emergence of the Metaverse.
US skin care brand Dr Dennis Gross is gearing up to expand its presence in China’s enormous skin care market with the launch of six more products this year.
American beauty device firm PMD Beauty will focus on building a strong brand foundation in Asia after it failed to build long-term success by focusing on sales.
Health and beauty retailer Watsons is seeking to ease consumer concern over the hygiene of testers by piloting a ‘first of its kind’ makeup exchange programme that it hopes will encourage more purchases.
US-based hair care brand Fekkai is set to accelerate its expansion in Asia this year to tap into the growing demand for high-performance clean hair care products.
International beauty major L’Oréal has developed a steam treatment hair device that it says is more compact, lightweight and energy efficient, enabling long-lasting styling safely.
Japanese cosmetics brand Visée is launching a range of lipsticks specially formulated to elevate colour- and gloss-retaining effects, in a bid to satisfy what it claims are unfulfilled consumer needs for products with strong staying power.
Aussie skin care brand Evidence Skincare (E.S.K) is tapping into microneedle technology and its wide-ranging potential to develop more skin care products with ‘unrivalled results’.
We reveal what it takes to achieve success in China’s cutthroat e-commerce space - from building a solid foundation to maintaining longevity - with exclusive insights from brands that have thrived in it, including Atelier Rebul, Evenswiss and G&M...
Japanese beauty giant Kao is looking to develop new products based on distinct orchid scents, after discovering hundreds of options that are yet to be harnessed for commercial applications.
Shinsegae International is developing regenerative cosmetics using microalgae-derived exosome technology based on its joint research with Sungkyunkwan University (SKKU).
Indian grooming brand Bombae is tapping into India’s underserved women’s grooming market by developing more ergonomic razor blades, as well as complementary products to give women a ‘spa-like experience’.
Kao has identified ultraviolet (UV) damage as the main cause of hair frizz on the outer layer of the head, and in doing so underscored a gap in its existing personal care portfolio.
A 2021 L’Oreal patent produced technology which informs two unique designs for consumers: Perso and Rouge Sur Mesure. We spoke with the patent’s inventor to learn more about the latest in cosmetics AI.
Microbiome beauty brand Gallinée has launched at-home skin health test kits in partnership with biotech specialist Sequential Skin that analyse bacterial diversity of a consumer's skin, enabling personalised routine recommendations.
Innovation and experimentation are vital for beauty brands who want to stay relevant with Generation Z and Generation Alpha consumers, who are the future of the market, says SUGAR Cosmetics CEO.
Kosé’s Singapore subsidiary believes the company’s global commitment to develop products and serve consumers regardless of gender, age, and ethnicity will be a boon for the diverse SEA region and countries such as Singapore.
The concept of clean beauty has been ‘bastardised to a point’ due to multiple definitions, which means responsible brands have to be totally transparent to allow consumers to make informed decisions.
International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
![Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/watsons-china-centres-digital-strategy-around-wechat-ecosystem-to-stay-connected-with-shoppers/16424957-1-eng-GB/Watsons-China-centres-digital-strategy-around-WeChat-ecosystem-to-stay-connected-with-shoppers.jpg)
![Lancaster’s new flagship and its ultra-premium launch takes off with aplomb in China. [Lancaster]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lancaster-china-off-to-dream-start-with-debut-of-flagship-and-ultra-premium-line-coty-ceo/16424849-1-eng-GB/Lancaster-China-off-to-dream-start-with-debut-of-flagship-and-ultra-premium-line-Coty-CEO.jpg)
![Omni Skin was developed to lower the hurdles to skin care adoption for men. [Re:erth]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/re-erth-develops-baby-step-serum-to-lower-hurdles-for-male-skin-care-consumers/16400930-1-eng-GB/Re-erth-develops-baby-step-serum-to-lower-hurdles-for-male-skin-care-consumers.jpg)
![Wella develops more relevant products to keep up with “changing times”. [Wella COmpany]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/wella-aims-to-reach-younger-consumers-in-asia-with-new-and-relevant-hair-care-products/16401218-1-eng-GB/Wella-aims-to-reach-younger-consumers-in-Asia-with-new-and-relevant-hair-care-products.jpg)
![Trend insights from Nivea, SK-II, Shiseido, and more. [NIVEA]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/what-s-trending-nivea-sk-ii-shiseido-on-apac-beauty-market-and-consumer-insights/16424741-1-eng-GB/What-s-trending-Nivea-SK-II-Shiseido-on-APAC-beauty-market-and-consumer-insights.jpg)
![Modules is aims to democratise personalised skin care with prescription-level active ingredients. [Modules]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/modules-aims-to-democratise-personalised-prescription-skin-care/16372955-1-eng-GB/Modules-aims-to-democratise-personalised-prescription-skin-care.jpg)
![Nivea’s premiumisation efforts has helped to increase the average selling prices of its face and body care portfolio. [Nivea]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/nivea-s-premiumisation-strategy-in-china-yielding-success-in-face-and-body-categories/16372901-1-eng-GB/Nivea-s-premiumisation-strategy-in-China-yielding-success-in-face-and-body-categories.jpg)
![[Aesop]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/updates-from-l-oreal-sk-ii-la-prairie-and-more-top-beauty-brands/16389995-1-eng-GB/Updates-from-L-Oreal-SK-II-La-Prairie-and-more-top-beauty-brands.jpg)
![SHISEIDO is releasing a new lipstick that will tap into post-pandemic consumer demand for both strong colours without compromising on comfort. [SHISEIDO]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/04/25/beauty-consumers-seeking-out-strong-lip-colours-with-balm-like-comfort-shiseido/16329628-3-eng-GB/Beauty-consumers-seeking-out-strong-lip-colours-with-balm-like-comfort-Shiseido.jpg)
![The blend of the two actives works synergistically to improve the overall 'glow' and appearance of the skin [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/unilever-patents-vitamin-c-olivine-skin-care-formulation-for-energising-glow/16351007-1-eng-GB/Unilever-patents-vitamin-C-olivine-skin-care-formulation-for-energising-glow.jpg)
![The Body Shop’s Edelweiss skin care range is moving away from anti-ageing language and instead focuses on the message of building skin resilience. [The Body Shop]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/the-body-shop-s-aims-to-move-away-from-the-idealisation-of-youth-with-edelweiss/16329574-1-eng-GB/The-Body-Shop-s-aims-to-move-away-from-the-idealisation-of-youth-with-Edelweiss.jpg)
![[B&B Labs]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/encouraging-diversity-b-b-labs-set-to-refresh-product-line-with-newly-updated-microbiome-complex/16308175-1-eng-GB/Encouraging-diversity-B-B-Labs-set-to-refresh-product-line-with-newly-updated-microbiome-complex.jpg)
![WITHOUT aims to challenge greenwashing and the belief that natural skin care is not efficacious. [WITHOUT]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/04/17/eco-brand-without-aims-to-tackle-greenwashing-and-natural-skin-care-misconceptions/16239283-1-eng-GB/Eco-brand-WITHOUT-aims-to-tackle-greenwashing-and-natural-skin-care-misconceptions.jpg)
![Fields of Yarrow doubled down on physical retail experiences during the COVID-19 pandemic. [Fields of Yarrow]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/04/11/fields-of-yarrow-covid-19-experience-highlights-vital-role-of-physical-retail/16278715-1-eng-GB/Fields-of-Yarrow-COVID-19-experience-highlights-vital-role-of-physical-retail.jpg)
![Investments in temporary tattoo printing technology by beauty bigwigs hint on the future of beauty. [LG H&H / Imprintu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/why-beauty-giants-are-investing-in-temporary-tattoo-technology/16246165-1-eng-GB/Why-beauty-giants-are-investing-in-temporary-tattoo-technology.jpg)
![Babywell Check is a skin barrier test for infants based Kao's RNA testing technology. [Kao]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kao-applies-rna-monitoring-tech-to-non-invasive-baby-skin-care-testing-kit/16216333-1-eng-GB/Kao-applies-RNA-monitoring-tech-to-non-invasive-baby-skin-care-testing-kit.png)
![Dr Dennis Gross is gearing up to expand its presence in China. [Dr Dennis Gross]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dr-dennis-gross-set-to-increase-presence-in-important-china-market/16250281-1-eng-GB/Dr-Dennis-Gross-set-to-increase-presence-in-important-China-market.jpg)
![PMD Beauty will focus on building a strong brand foundation in Asia. [PMD Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/pmd-beauty-rejigs-asia-strategy-to-focus-on-brand-building-for-long-term-success/16216171-1-eng-GB/PMD-Beauty-rejigs-Asia-strategy-to-focus-on-brand-building-for-long-term-success.jpg)
![Watsons is seeking to ease consumer concern over the hygiene of testers by piloting a ‘first of its kind’ makeup exchange programme. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/04/03/watsons-retailssure-concerns-of-makeup-tester-hygiene-still-heavy-among-singapore-s-beauty-consumers/16278661-3-eng-GB/Watsons-Retailssure-Concerns-of-makeup-tester-hygiene-still-heavy-among-Singapore-s-beauty-consumers.jpg)
![Fekkai set to accelerate its expansion in Asia this year. [Fekkai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/fekkai-gears-up-to-meet-demand-for-clean-hair-care-in-asia/16250380-1-eng-GB/Fekkai-gears-up-to-meet-demand-for-clean-hair-care-in-Asia.jpg)
![The hair brush device incorporates heat conducing teeth with steam dispensers for effective and easy brushing and styling [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling/16292962-1-eng-GB/L-Oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling.jpg)
![Ouai say opportunities abound in scalp care as interest and awareness of scalp health grows in South East Asia. [Ouai]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ouai-hair-care-observes-rising-interest-in-scalp-care-in-sea/16257670-1-eng-GB/Ouai-hair-care-observes-rising-interest-in-scalp-care-in-SEA.jpg)
![Facetheory believes its in-house formulation capabilities will give it an edge to contend in Asia’s competitive skin care market. [Facetheory]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/facetheory-in-house-formulation-capabilities-give-it-an-edge-in-super-sophisticated-asia-ceo/16202440-1-eng-GB/Facetheory-in-house-formulation-capabilities-give-it-an-edge-in-super-sophisticated-Asia-CEO.jpg)
![Evidence Skincare is tapping into microneedle technology and its wide-ranging potential. [E.S.K]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/e.s.k-on-vast-microneedle-skin-care-opportunities/16232497-1-eng-GB/E.S.K-on-vast-microneedle-skin-care-opportunities.png)
![Shinsegae International is developing regenerative cosmetics using microalgae-derived exosome technology. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shinsegae-touts-regenerative-cosmetics-using-microalgae-derived-exosome-tech/16216387-1-eng-GB/Shinsegae-touts-regenerative-cosmetics-using-microalgae-derived-exosome-tech.jpg)
![Yatsen Holdings is banking on the recovery of makeup in China to steer flagship brand Perfect Dairy back to growth. [Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/perfect-diary-bets-on-china-s-makeup-rebound-to-turn-around-recent-slump/16246219-1-eng-GB/Perfect-Diary-bets-on-China-s-makeup-rebound-to-turn-around-recent-slump.jpg)
![The skin microbiome test kits contain a simple-to-use patch that consumers apply to their skin for 10 seconds, before packaging it up in a test tube and posting it off for analysis [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/09/gallinee-launches-skin-health-testing-kit-with-sequential-skin-to-analyse-skin-microbiomes-and-personalise-recommendations/16236964-1-eng-GB/Gallinee-launches-skin-health-testing-kit-with-Sequential-Skin-to-analyse-skin-microbiomes-and-personalise-recommendations.jpg)
![[SUGAR Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/08/constant-experimentation-is-vital-to-attract-gen-z-and-gen-alpha-consumers-sugar-ceo/16228741-1-eng-GB/Constant-experimentation-is-vital-to-attract-Gen-Z-and-Gen-Alpha-consumers-SUGAR-CEO.jpg)
![The most-read stories on the big-name beauty brands. [Hourglass]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-shiseido-and-l-oreal-and-more-big-brand-updates/16196401-1-eng-GB/Kose-Shiseido-and-L-Oreal-and-more-big-brand-updates.jpg)
![Kosé inclusive beaity push will be a boon for the diverse SEA region. [Sekkisei]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/07/kose-highlights-importance-of-inclusive-beauty-developments-in-diverse-sea-region/16196455-3-eng-GB/Kose-highlights-importance-of-inclusive-beauty-developments-in-diverse-SEA-region.png)
![Shopper journeys now blur across online and offline worlds, carving out plentiful opportunities for consumer brands to better engage, learn and innovate accordingly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/28/colgate-palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation/16208842-1-eng-GB/Colgate-Palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation.jpg)
![When disposed of in landfills, coffee grounds contributes to the generation of methane, a greenhouse gas that contributes to climate change. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/upcycled-ingredients-still-linked-with-lower-prices-and-quality-in-sea/16439921-1-eng-GB/Upcycled-ingredients-still-linked-with-lower-prices-and-quality-in-SEA.jpg)
![Decorté’s new customer acquisition has increased by 20% to 30% in the first quarter thanks in no small part to the signing of a Japanese baseball player as its global brand ambassador. [Decorté]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/decorte-sales-and-new-customer-numbers-boosted-significantly-by-baseball-star-ohtani/16429040-1-eng-GB/Decorte-sales-and-new-customer-numbers-boosted-significantly-by-baseball-star-Ohtani.jpg)
![Pupa Milano is gearing up to take on the ‘huge potential’ of Asia’s beauty market. [Pupa Milano]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/07/pupa-milano-eyes-growth-in-asia-on-the-back-of-new-makeup-and-skin-care-innovations/16409123-1-eng-GB/Pupa-Milano-eyes-growth-in-Asia-on-the-back-of-new-makeup-and-skin-care-innovations.jpg)
![Business and financial updates from Estée Lauder, LG H&H, HUL, and more. [Estée Lauder]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/financial-focus-beauty-business-updates-with-lg-h-h-hul-elc-and-more/16424795-1-eng-GB/Financial-focus-Beauty-business-updates-with-LG-H-H-HUL-ELC-and-more.jpg)
