Brand Innovation

Formulation innovations from around the globe

Formulation innovations from around the globe

By Lucy Whitehouse

In this first edition of our new Editor's Spotlight specials, we cast our eye to the hottest new launches and innovations in beauty and personal care formulation across the globe.

Kimex on how to harness bespoke fragrances

Exclusive interview

Kimex on how to harness bespoke fragrances

By Natasha Spencer

Personalised scents and aromas capture the emotions and individual preferences of consumers. We explore with David Lee, Manager of Kimex how its plans to achieve this while also tapping into the natural trend.

Innisfree revamps its in-store experience in China

Innisfree revamps its in-store experience in China

By Natasha Spencer

Improving the experiential experience for shoppers in the leading APAC nation, Innisfree teams ups with Alibaba to introduce new technology and apply the New Retail business model.

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