Brand Innovation

Image attributed to MaxDeVa

Kosé launches prestige Decorté brand in the UK

By Natasha Spencer

Japanese multinational personal care company, Kosé Corporation, unveils its Decorté name, as it enters into an exclusive distribution agreement with Selfridges, located on Oxford Street, London, UK.

 Why culture is proving influential in fragrance marketing

Fragrance Special Newsletter

Why culture is proving influential in fragrance marketing

By Natasha Spencer

In our special newsletter on fragrance, science and innovation, we explore how culture is proving a popular brand story for many companies in APAC, to help communicate values and appeal to changing and growing consumer needs.

DIY & customisation: Market evolution from West and East

Exclusive interview

DIY & customisation: Market evolution from West and East

By Natasha Spencer

With DIY and customisation becoming huge buzzwords in 2017, we spoke to Florence Bernardin, Founder of Information & Inspiration about why this trend has really got off the ground now.

Culture in Fragrance part 1: Making perfumery a habit

Exclusive interview

Culture in Fragrance part 1: Making perfumery a habit

By Natasha Spencer

While APAC remains behind the US and Europe in terms of habitual fragrance use, we asked Philip Hwang, Brand Strategy Director at Brandimage, how the region is developing the sector.

This is what an independent beauty brand looks like

This is what an independent beauty brand looks like

By Deanna Utroske

Since early this year, Cosmetics Design has been publishing the Indie Beauty Profile column weekly, showcasing the inspiring work of cosmetics and personal care entrepreneurs and their innovative brands. Now after nearly 30 installments, we pause to reflect...

Chinese selective spending habits

Exclusive interview

Chinese selective spending habits part I: What the economy means for beauty

By Natasha Spencer

Market research agency, Mintel, reveals how urban Chinese consumers are more selective spenders in 2017, so we caught up with Laurel Gu, Research Director, and Jessica Jin, Associate Beauty Director to find out why this is and the impact this is likely...