Brand Innovation

Ripe for the picking: J-beauty brand THREE re-releases exclusive inner beauty supplement to alleviate common summer ailments

17-Jun-2021 By Amanda Lim

Japanese natural beauty brand THREE Cosmetics has re-launched a beauty supplement containing plum extract, which it claims can help improve common summer-related skin conditions.

Harnessing hemp: Koru Pharmaceuticals develops K-beauty skin care made with hybrid Korean variant

16-Jun-2021 By Amanda Lim

South Korean biopharmaceutical start-up Koru Pharmaceuticals has launched a new skin care brand made with hemp seed oil derived from a hybrid Korean hemp variant.

Mindful growth: Promoting sustainable consumption top-of-mind for waterless beauty brand founded by ex-Amazon VP

16-Jun-2021 By Amanda Lim

An ex-Amazon VP who founded waterless Singapore start-up Bhuman says early interest from big-name retailers won’t deter its focus on promoting sustainable consumption and insists there is no merit in growing the brand “just for the sake of growing”.

Need-to-know: Upcoming brand Founders Beauty prioritises education-led approach for skin care

15-Jun-2021 By Amanda Lim

A soon-to-be-launched natural clean beauty brand, Founders Beauty, is aiming to develop a platform that will help consumers make more informed decisions when it comes to skin care.

Potency without irritation: Derma Lab launches sensitive skin-friendly retinol serum

15-Jun-2021 By Amanda Lim

Singapore-based Derma Lab has developed a retinol serum to target those with sensitive skin on the back of growing consumer awareness for the potent and effective vitamin A ingredient.

Finnish fermented skin care startup: Circular beauty to 'become the norm’ in 5-10 years

14-Jun-2021 By Kacey Culliney

Finland-based fermented skin care brand Circulove has developed a range of products it says fit into the wider trend towards sustainable holistic living – a rising area of opportunity for beauty, its CEO says.

New life for old plastics: Kao furthers circular beauty goals with plans to use chemically recycled plastics for cosmetics

14-Jun-2021 By Amanda Lim

Japanese personal care major Kao Corporation has piloted a new initiative to use chemically recycled plastic for its cosmetics packaging in effort to further its efforts to improve its circularity.

War on waste: Aussie brand My Soda aiming to fizz in sustainable beauty space with refillable hair care range

09-Jun-2021 By Amanda Lim

Australian personal and home care manufacturer Natures Organics has launched a range of refillable hair care products as sustainable packaging is rapidly becoming an “expectation” from Australian consumers.

Not a ‘supermarket brand’: Natural oral care brand eyes opportunities within beauty and wellness market

08-Jun-2021 By Amanda Lim

Australian oral care brand Lovebyt says it is positioning itself between beauty and wellness categories to carve out a share of the expanding natural oral care market.

‘Ultimate consumer experience’: How P&G’s SK-II turned to social retail to create contactless engagement with shoppers

08-Jun-2021 By Amanda Lim

Skin care brand SK-II has tapped into social retail to engage with beauty consumers who have increased their time spent online in the wake of the COVID-19 pandemic.

Good enough for teens: Aussie mums aim to spread awareness of sun protection among tweens and teens without ‘nagging’

03-Jun-2021 By Amanda Lim

Newly launched Aussie sun care brand New Day Skin is targeting the underserved and ‘vulnerable’ tweens and teens demographic to spread awareness of the importance of sun protection.

Product profiles: Top stories on the new product innovations in the APAC beauty space

02-Jun-2021 By Amanda Lim

In our round-up of the recent product developments in the Asia Pacific beauty and personal care market, we highlight the latest innovations from Japanese personal care conglomerate Kao, New Zealand luxury natural beauty brand Emma Lewisham, the newly...

Native stories: Aboriginal-owned firm Nood Australia to strengthen B2C arm with high-end skin care brand

02-Jun-2021 By Amanda Lim

Australian First Nations personal and home care firm Nood Australia is set to launch a high-end skin care brand made with native Australian botanicals in the third quarter of the year to reinforce B2C business.

Clean sweep: Clé De Peau’s new micellar cleansing water to feature Shiseido’s new make-up removing tech

02-Jun-2021 By Amanda Lim

Japanese beauty giant Shiseido has developed new technology to enhance the effectiveness of micellar water that it will launch with Clé De Peau Beauté starting from June 2021.

Hybrid sun care: Anessa to launch multifunctional skin brightening sunscreen in response to changing pandemic needs

01-Jun-2021 By Amanda Lim

Japanese cosmetics giant Shiseido is set to launch a new multifunctional sunscreen under the Anessa brand that has skin brightening properties as a response to the changing consumer needs in the wake of the COVID-19 pandemic.