Brand Innovation

Shiseido plans new Japanese factory

Shiseido plans new Japanese factory

By Natasha Spencer

The personal care company will build a new production plant for skin care cosmetics to respond to growing demands and to complement the company's existing three factories in Japan.

L'Oréal and Tencent delve into MarTech

L'Oréal and Tencent delve into MarTech

By Natasha Spencer

Beauty giant, L'Oréal, and Chinese media name, Tencent, launch their brand data centre and focus on inspiring beauty with MarTech.

Beauty Kitchen part 1: Cooking up a natural storm

Brand profile

Beauty Kitchen part 1: Cooking up a natural storm

By Natasha Spencer

Following her presentation, entitled Consumer trends in Europe for natural fragrances and aromatherapy at in-cosmetics Asia 2017, we caught up with Jo Chidley, Founder of Beauty Kitchen, to find out more about how she is pushing for truly natural products...

 Why culture is proving influential in fragrance marketing

Fragrance Special Newsletter

Why culture is proving influential in fragrance marketing

By Natasha Spencer

In our special newsletter on fragrance, science and innovation, we explore how culture is proving a popular brand story for many companies in APAC, to help communicate values and appeal to changing and growing consumer needs.

Guangzhou Batai Chemical focuses on soft-to-the-touch textures

Brand profile

Guangzhou Batai Chemical focuses on soft-to-the-touch textures

By Natasha Spencer

As the Chinese silicon raw material name prepares to attend in-cosmetics Asia, we spoke to Stephanie Yu, Brand Executive, Guangzhou Batai Chemical about the importance of feel and texture, and how there’s a whole lot of “love in the cosmetics industry”....

Indie Beauty Profile Jené Roestorf Luxe Botanics

Indie Beauty Profile

Jené Roestorf, Luxe Botanics

By Deanna Utroske

In her Indie Beauty Profile, Jené Roestorf, founder of Luxe Botanics advises prospective entrepreneurs to put their egos aside. And, she paints a vivid picture of a skin care brand that delivers on so many of the promises that indie shoppers are looking...