Brand Innovation

New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

Henkel launches app for point of sale: Choicify

Henkel launches app for point of sale: Choicify

By Lucy Whitehouse

Henkel, parent company of hair care player Schwarzkopf, has announced the launch of new app designed to assist consumers when looking to find the right hair colour shade for them.

H La Cosedora Nail Art co-founder talks about reinventing stamping

Belleza Y Salud 2018

H La Cosedora Nail Art co-founder talks about reinventing stamping

By Simon Pitman

At the recent Belleza Y Salud event in Bogota, Colombia, Cosmetics Design was lucky enough to catch up with Juan Diaz, co-founder of H La Cosedora Nail Art, a company that is striving to reinvent the increasingly popular trend for nail stamping.

in-cosmetics Latin America 2018, in photos

in-cosmetics Latin America 2018, in photos

By Simon Pitman

The Cosmetics Design team was at the in-cosmetics Latin America 2018 event in Sao Paulo, Brazil this week, and in this photo gallery we bring you some of the highlights, including the most important and interesting ingredients and new technology to be...

Formulation innovations from around the globe

Formulation innovations from around the globe

By Lucy Whitehouse

In this first edition of our new Editor's Spotlight specials, we cast our eye to the hottest new launches and innovations in beauty and personal care formulation across the globe.

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