Marketing

Halal fragrances in APAC

Halal fragrances to lead growing ethical sector, report states

By Natasha Spencer

Increasing awareness among consumers about halal-certified products boosts the demand for Halal cosmetics and the fragrance sector, in particular, which is expected to generate the largest CAGR during the forecast period.  

Ashland’s new brand identity in APAC

How brands can evolve in personal care market part I

By Natasha Spencer

Part I: Brand IdentityAs the personal care industry in the Asia-Pacific (APAC) region continues to develop and compete with its US and European counterparts, we take an in-depth look at one of the leading brands focusing on the APAC marketplace.In this...

Marketing pollution protective cosmetics products

How Pollution Protection is transforming APAC cosmetics Part II

By Natasha Spencer

Anti-pollution products are one of the most sought after trends within the APAC region and with innovative developments, consumer attitudes and events all focusing on pollution protective cosmetics products, it is adopting sophisticated marketing campaigns.

Pollution protective cosmetics products

How Pollution Protection is transforming APAC cosmetics Part I

By Natasha Spencer

As consumers are increasingly searching for ways to protect their skin from pollution, we spoke to Christina Ho, Regional Skin Care Marketing Manager for Asia Pacific at cosmetics manufacturer Croda to discover how protecting skin from pollution aggression...

DKSH and Henkel enter agreement for Singapore

DKSH and Henkel collaborate in Singapore

By Natasha Spencer

DKSH, the leading market expansion services provider with a direct focus on Asia, is progressing its partnership with hair care producer Henkel in Singapore, by extending the alliance to include products by hair cosmetic brand Schwarzkopf.

Japan is behind on marketing, says Shiseido head

Japan is behind on marketing, says Shiseido head

By Lucy Whitehouse

Shiseido CEO Masahiko Uotani has said Japanese brands tend to miss the importance of creating a strong and enduring brand identity, and criticised them for considering it as merely a part of a company’s sales division.

What are Korean beauty brands doing so right?

What are Korean beauty brands doing so right?

By Lucy Whitehouse

Ranked among the top five most dynamic beauty companies in the world, the success of K-beauty leaders AmorePacific and LG Household and Health Care is down to several key factors, a new white paper from Euromonitor International has revealed.

AmorePacific operating profit up more than 30%

AmorePacific operating profit up more than 30%

By Lucy Whitehouse

Korean beauty giant AmorePacific has record an operating profit of 30.7% for the first quarter, thanks to sales growth both domestically and abroad, according to the company.

Inglot lays out plans to strengthen in India

Inglot lays out plans to strengthen in India

By Lucy Whitehouse

Polish beauty player Inglot has laid out its plan to raise its market share in India, increasing its market presence in the country from 14 stores to 100 by 2020.

L’Oréal expands Dermacenter concept in Asia

L’Oréal expands Dermacenter concept in Asia

By Michelle Yeomans

As it looks to capitalize on its ‘sixth continent’, L’Oréal is expanding its Dermacenter concept in travel-retail Asia, which features in store services like a 'Healthy Skin Check-Up' - a tool that can diagnose personalized skin care treatments on...

Beauty brands send too many emails!

Beauty brands send too many emails!

By Deanna Utroske

One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.

Kline talks multicultural product innovation..

in-cosmetics coverage

Kline talks multicultural product innovation..

By Michelle Yeomans

As the multicultural beauty product segment continues to outpace the overall U.S. market’s growth for cosmetics, mainstream brands are investing in varied ranges to cater to this demand.

Will cosmetics manufacturers pay more for pigments?

Will cosmetics manufacturers pay more for pigments?

By Deanna Utroske

New data analysis from IBISWorld puts the average price of pigments in 2014 at nearly 65% higher than the price ten years earlier as well as forecasting price increases and spikes in the coming years.

How to get your green marketing strategy bang on

How to get your green marketing strategy bang on

By Simon Pitman

We spoke to Raphael Bemporad co-founder of BBMG, a consultancy specialized in green brand strategies, who lifts the lid on the importance of tapping into 'aspirational' consumers as a means of getting the right message out effectively.

Mibelle talks targeted growth in China and regulatory challenges

PCHi Insight: Part Two

Mibelle talks targeted growth in China and regulatory challenges

By Simon Pitman

In the second part of this interview with Switzerland-based Mibelle Biochemistry, managing director Dr. Fred Zulli shares his vision about targeted ingredient launches for the China market, while underlining the regulatory challenges.

Clarins also sees benefit of WeChat in conquering China

Clarins also sees benefit of WeChat in conquering China

By Michelle Yeomans

Unlike the West, consumers in Asia have jumped directly into mobile platforms (WeChat, Line, Kakao Talk) that international players like Clarins are using to access and analyse customers behaviour and needs.

Chinese New Year spending - Chanel a favourite with shoppers

Chinese New Year spending - Chanel a favourite with shoppers

By Michelle Yeomans

As the holiday approaches fast (Feb 19), various luxury brands are investing in increasing their visibility to fight off the competition. Something, perhaps Chanel isn't too worried about, due to its' popularity with Chinese consumers.

Packaging to take on further importance in 2015

Packaging to take on further importance in 2015

By Andrew MCDOUGALL

As 2014 draws to a close, we are all looking to next year and for cosmetics companies, and many others in the fast moving consumer goods sector, 2015 will see packaging play an important role in attracting consumers.

A window in on L’Oréal’s digital marketing strategy in Japan

A window in on L’Oréal’s digital marketing strategy in Japan

By Simon Pitman

Junko Miyano, digital marketing manager, Nihon L’Oréal, L’Oreal’s Japanese subsidiary, talked to Cosmetics Design about the company’s digital marketing strategy in the country. Started in 2006, it has evolved rapidly from a small base and a low budget...

Cosme Tech 2014 unveils full conference programme

Cosme Tech 2014 unveils full conference programme

By Simon Pitman

The Cosme Tech 2014 event has lifted the lid on its full conference programme for next month’s show, which will include 20 full presentations that will mostly be available in English.