Mintel: a gallery of innovation in facial care
Mintel's GNPD highlights South Korea as the most lucrative market within facial care, with high spend as well as high growth rates, while emerging markets include Malaysia.
According to the market researcher, anti-ageing is the most developed segment in Japan and Australia, while in South Korea, facial care is still very much about hydrating skin or cleansing.
Many facial care products are geared very specifically to Asian consumers, with whitening properties, protection from pollution and cooling formulations.
In regards to trends, with regulations coming into place in 2015, the skin whitening market in China is set to change significantly in the future which will see anti-pollution skin care gaining popularity among consumers who live in more polluted urban areas.
Read on to flick through some products prominent on Asia's markets right now.
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/09/11/beauty-broadcast-australian-olive-oil-producers-urged-to-upcycle-pomace-for-cosmetics-as-health-wellness-interests-surge/17730919-1-eng-GB/Beauty-Broadcast-Australian-olive-oil-producers-urged-to-upcycle-pomace-for-cosmetics-as-health-wellness-interests-surge.jpg)
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![oshinoya Holdings ventures into the beauty sector with the launch of Speedia, a skin care line featuring ostrich oil. [Speedia]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ostrich-skin-care-yoshinoya-makes-beauty-entry-to-tap-into-cosmetic-potential-of-ostrich-oil/17698087-1-eng-GB/Ostrich-skin-care-Yoshinoya-makes-beauty-entry-to-tap-into-cosmetic-potential-of-ostrich-oil.png)
![An aesthetic physician hopes to see the potential of personalised skin care realised in the medical aesthetic space. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/09/10/aesthetic-physician-highlights-potential-of-personalised-skin-care-for-effective-patient-care/17698141-1-eng-GB/Aesthetic-physician-highlights-potential-of-personalised-skin-care-for-effective-patient-care.jpg)
![LGH&H has made a strategic investment of KRW5bn (USD3.73m) in a venture capital fund that fosters K-beauty startups. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/lg-h-h-commits-3.7m-in-funding-to-seek-long-term-partnerships-with-k-beauty-start-ups/17712094-1-eng-GB/LG-H-H-commits-3.7m-in-funding-to-seek-long-term-partnerships-with-K-beauty-start-ups.jpg)
