Mintel: a gallery of innovation in facial care
Mintel's GNPD highlights South Korea as the most lucrative market within facial care, with high spend as well as high growth rates, while emerging markets include Malaysia.
According to the market researcher, anti-ageing is the most developed segment in Japan and Australia, while in South Korea, facial care is still very much about hydrating skin or cleansing.
Many facial care products are geared very specifically to Asian consumers, with whitening properties, protection from pollution and cooling formulations.
In regards to trends, with regulations coming into place in 2015, the skin whitening market in China is set to change significantly in the future which will see anti-pollution skin care gaining popularity among consumers who live in more polluted urban areas.
Read on to flick through some products prominent on Asia's markets right now.
![The recent trend developments in the Asia Pacific beauty and personal care market. [Recreation]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/08/what-s-trending-the-most-read-stories-on-apac-beauty-market-and-consumer-insights/16996992-1-eng-GB/What-s-trending-The-most-read-stories-on-APAC-beauty-market-and-consumer-insights.jpg)
![Piuma Care is seeking opportunities to redefine the oral care landscape by combining science and design with its active bristle technology. [Piuma Care]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/07/italian-brand-with-active-bristle-tech-aims-to-change-perception-of-oral-care-in-asia/16959132-3-eng-GB/Italian-brand-with-active-bristle-tech-aims-to-change-perception-of-oral-care-in-Asia.jpg)
![DSM-Firmenich believes its latest merger holds the potential to cultivate more impactful and emotionally resonant solutions for consumers in the cosmetic industry. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/06/dsm-firmenich-on-advancing-wellness-solutions-through-collaborative-breakthroughs/16992135-1-eng-GB/DSM-Firmenich-on-advancing-wellness-solutions-through-collaborative-breakthroughs.jpg)
![Moira Beauty is looking to extend its presence in Asia to meet the makeup demands of Asia’s Gen Z beauty consumers. [Moira Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/06/fun-and-experiential-asia-s-gen-z-represents-major-makeup-growth-opportunity-moira-beauty/16992243-1-eng-GB/Fun-and-experiential-Asia-s-Gen-Z-represents-major-makeup-growth-opportunity-Moira-Beauty.png)
![Check out this round-up of our biggest stories on skin care this year. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/12/06/skin-deep-dive-top-10-stories-on-skin-care-innovation-and-developments-in-apac/16981041-1-eng-GB/Skin-deep-dive-Top-10-stories-on-skin-care-innovation-and-developments-in-APAC.jpg)
![The premiumisation of Asia’s makeup market is pushing the need for better quality control which Artificial Intelligence and deep learning can solve, says a software developer. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/lipstick-inspector-makeup-premiumisation-trend-in-asia-boosts-need-for-ai-powered-quality-control/16941009-1-eng-GB/Lipstick-inspector-Makeup-premiumisation-trend-in-Asia-boosts-need-for-AI-powered-quality-control.jpg)
