Beards are a growing market in men’s grooming
Last year the trend of facial hair seemed to take off and the beard is a ubiquitous sight on any busy high street across Europe and the US; and rather than hurting the men’s grooming sector, there is an opportunity for brands to target and capitalise on this trend. Here we take a look at some products that are catering to this trend in 2015.
![L’Oréal claims social commerce acceleration across its SAPMENA is a major opportunity for growth. [Maybelline New York]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/l-oreal-underscores-importance-of-social-commerce-in-sapmena-region/16770170-1-eng-GB/L-Oreal-underscores-importance-of-social-commerce-in-SAPMENA-region.jpg)
![ATTIA is doing its best to challenge the proposed classification of tea tree oil as a reproductive toxin. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/regulation-safety/tea-tree-oil-regulation-challenge-against-reprotoxin-classification-is-under-control-attia-president/16769894-1-eng-GB/Tea-tree-oil-regulation-Challenge-against-reprotoxin-classification-is-under-control-ATTIA-President.jpg)
![Top five stories trending on our socials featuring La Prairie’ daigou woes, Aveda’s Vietnam potential, and more. [La Prairie]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/hot-topics-top-five-beauty-stories-trending-on-our-socials/16769711-1-eng-GB/Hot-topics-Top-five-beauty-stories-trending-on-our-socials.jpg)
![IRÉN Shizen has relaunched its brand after discovering what it claims are the unique properties of a plant-derived moor hot spring. [IRÉN Shizen]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/iren-shizen-refreshes-brand-on-the-back-of-new-onsen-inspired-complex/16744526-1-eng-GB/IREN-Shizen-refreshes-brand-on-the-back-of-new-onsen-inspired-complex.jpg)
![SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/20/sk-ii-s-latest-breakthrough-boosts-pitera-relevance-to-younger-consumers/16721360-3-eng-GB/SK-II-s-latest-breakthrough-boosts-PITERA-relevance-to-younger-consumers.jpg)
