Southeast Asia's on the cusp of an 'e-commerce golden age'

Southeast Asia's on the cusp of an 'e-commerce golden age'

Related tags Southeast asia Indonesia Online shopping

With a population of 600 million, Southeast Asia is brimming with opportunity in the area of e-commerce where beauty players are set to really benefit if they are willing to establish themselves online, outside of the giant e-retail platforms.

As the industry strives to implement a seamless shopping experience across retail and online, this is speeding up the process of personal care players investing in their own e-platforms.

Unilever's Thailand division for example has created an e-commerce division with revenue targets they expect to start hitting in 2016. 

According to, we can expect to see serious movement in Southeast Asia in 2016 from offline players moving online as well as the presence of full-service e-commerce enablers.

E-commerce is big business

E-commerce is big business and consumers around the globe are looking for more online stores to remember certain aspects of their online navigation and give them a personalised experience.

Beauty brands aware of this demand and creating more personalised online shopping experiences will ultimately make the most of the digital world.

Shopping portal Moxy, recently acquired by 'WhatsNew' has plans to be a female focused e-commerce provider in Southeast Asia, as women's purchasing power is on the up.

The Bangkok-based company will try out the idea on Indonesia's markets where cosmetics specifically catered to women will be among the products on offer, before turning to its home country of Thailand.

According to venture Capitalist, Ardent, Indonesia’s local B2C e-commerce market valued at US $2.6 billion.

As more women join the workforce in Southeast Asia and increase their purchasing power, each consumer can grow with us,​” says Shannon Kalayanamitr, CMO, What’sNew Group.

However, the venture will not be without its challenges.

One of the biggest challenges that any e-commerce player has to face in Indonesia is securing local logistics expertise​,” adds Andrew Senduk, Moxy CEO.

However, we are able to lower our costs through increased efficiency and focus on our core competencies, which are product selection and the customer experience​,” he added.

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