Anti-pollution and anti-ageing 'the prime focus for Koreans’

By Lucy Whitehouse

- Last updated on GMT

Anti-pollution and anti-ageing 'the prime focus for Koreans’

Related tags Skin

Ahead of its industry trade event in Seoul in July, Reed Exhibitions has described anti-pollution and anti-ageing as the key concerns for Korean beauty consumers.

“The global cosmetics market has grown by 3.8 percent over the last decade to £142.39bn, according to a report from EY, with Koreans spending the most on skincare in comparison to any other nation,”​ the organisers said in a statement.

Anti-ageing and anti-pollution products are now the prime focus for Koreans, as is the use of colour in cosmetics, and this will be in evidence at in-cosmetics Korea.”

Anti-pollution is a burgeoning segment within the anti-ageing and wider skin care categories: it saw initial innovation from Asia, and is increasingly being taken up on a worldwide scale.

Anti-pollution: rising trend

‘Particulate matter’, also known as particle pollution or PM, is what anti-pollution skin care products aim to protect the skin against.

PM is a complex mixture of extremely small particles and liquid droplets, made up of a number of components, including acids, organic chemicals, metals, and soil or dust particles.

The size of particles is directly linked to their potential for causing health problems, with the smallest particles (10 micrometres in diameter or less) causing the most concern, because those are the particles that generally pass through the throat and nose and enter the lungs.

When it comes to penetrating the skin barrier however, particles of every size can penetrate through pores and hair follicles, meaning rising consumer concern surrounding PM is posing a big opportunity for skin care brands.

in-cosmetics: ingredients and registration

The in-cosmetics Korea event is set to place a focus on this rising trend, and will be showcasing new and innovative ingredients relevant to it, along with ingredients which tackle several other key consumer concerns too.

The latest chemical offering for anti-ageing, skin-whitening, light protection, naturals, and dyes will be showcased, with 200 suppliers exhibiting and more than 4,000 visitors expected at the industry networking event.

With two weeks to go until the show on 6 - 7 July, 40% more international visitors have already registered for this year’s event, including 76% more based in China.

Key attendees include the R&D directors from L’Oréal USA, South Korean Coreana and Cosmax, the director for J&J in China, and the purchasing director of Shanghai Jahwa - China’s leading cosmetics manufacturer.

Further information on the show can be found here

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