Special Newsletter - Indie Brands
Anastasia Beverly Hills
Founded 20 years ago by Romanian-born Anastasia Soare, this brand rules the brow shaping space and has subsequently moved into the makeup category, too.
The brand is now a one-stop-shop for all types of eye area products, from brushes and tools, to its best-selling selection of brow, eye shadow and lip palette kits.
Now stocked in Sephora in the US and available worldwide, the brand was really put on the map after Soare’s eyebrow shaping makeovers became a big hit with Hollywood A-listers.