Derived from the roots of red sage, Neurofense aims to tackle the effects of external stimuli on the skin. Moving a step beyond traditional anti-pollution and environmental products, neuro-soothing ingredients aim to focus on skin sensitivity and the individual consumer too.
Active ingredient selection
Explaining this latest innovation, David Boudier, Scientific Communication Manager, Silab, stated: “A neuro-soothing active ingredient aims at relieving sensitive skin which excessively reacts to external stimuli.”
“At the present time, most treatments focus on the issues of skin sensitivity to chemical aggressions but do not really take the lifestyle, environment or ethnicity of consumers into account,” Boudier observed.
Silab’s latest offering, Neurofense, aims to address all of these parameters by targeting three biological components of skin sensitivity.
Firstly, it achieves this by limiting the neuronal hyper-reactivity of sensory nerve fibres of the skin. When tested at 0.25%, Neurofense significantly inhibits the activation of TRPV1 receptors (Transient Receptor Potential Vanilloid 1) (-115%), Silab found. Secondly, the neuro-soothing formulation restores the quality of the skin barrier and thus limits the appearance of sensations of tightness, irritation and discomfort. Lastly, it also controls the phenomenon of chronic inflammation that causes itching and redness in sensitive skin.
Silab unveiled the relationship between sensitive skin daily submitted to pollution and its new neuro-soothing Neurofense product by carrying out substantiation studies conducted by the Shanghai Skin Disease Hospital in China.
Attracting APAC consumers
Silab has been present in the Asia-Pacific region for several years already. The company created its subsidiaries, Silab Korea (Seoul), Silab China (Shanghai) and Silab South East Asia (Singapore) in 2003, 2007 and 2014 respectively.
It currently works in collaboration with a network of local scientific experts to support innovation and safety and ensures that its sales teams are associated with exclusive distributors to directly and effectively serve the Asian market, Silab commented.
“As a result, we are targeting all Asia-Pacific markets,” Boudier went on to say.
With its existing partnerships in place, Silab believes this is the key to understanding the needs of Asian consumers and develop Asia designed skin care active ingredients that “catch [the] many differences between Chinese, Korean, Thai or Japanese expectations”.
Looking at the comparisons and contrasts between Asia-Pacific and European consumer needs, Silab noted that “the Asia-Pacific market is a multi-market”.
“Globally speaking, we can distinguish two main trends: some markets expect more technicity and scientific background whereas others focus more on plant raw materials and result-oriented speech,” Boudier expressed.
On the other hand, the European market “interacts with innovations coming from Korea but it is still also fond of glamour”.