Hong Kong hotels offering new fragrance and amenity opportunities for Groupe GM

By Amanda Lim

- Last updated on GMT

Hong Kong hotels offering new fragrance and amenity opportunities for Groupe GM
Guest amenities firm Groupe GM is targeting further expansion into Asia with a newly opened subsidiary in Hong Kong.

The company said that its Hong Kong arm currently supplies Mandarin Oriental Macao with exclusive Bergamot Soleil fragrance from French brand Atelier Cologne in customised packaging.

It also supplies The Grand Lapa, a five-star heritage resort property in Macao with the Portus Cale Gold & Blue range from Castelbel.

Groupe GM added that it was confident that it would be announcing new partnerships soon, given its “solid pipeline” in Hong Kong.

“We are proud to be able to further grow Groupe GM in Asia, a market that we have seen continued success in,”​ said Laurent Marchand, President of Groupe GM.

“Hong Kong and Macao have enormous potential and present great opportunities for our group, and this expansion is crucial to our efforts to consolidate our presence internationally.”

Potential of Hong Kong

The firm is already well-established in countries such as Japan, Korean, Thailand, Singapore and China.

Additionally, the company added that this move is part of the group’s strategy to expand its international development beyond the current network, which already comprises more than 70 countries across all continents.

Hong Kong is a logical step for the company, as it attracts more than 50 million tourists a year, while neighbouring city Macao attracts over 35 million visitors with its luxurious hotels and casinos, explained the newly appointed head, Michael Sadarangani.

“It is a highly dynamic and international city where the clientele is always on the lookout for high quality and refined products. Groupe GM’s portfolio of exclusive amenities will respond to the increasing demand for luxury products in the Hong Kong hospitality industry.

New leadership

The new subsidiary will be headed by Sadarangani, who currently heads Maven (Asia) Ltd. Sadarangani has led the exclusive distribution partnership in Hong Kong for premium Portuguese brands Castelbel and Costa Nova, with the former being a Groupe GM partner.

“I am thrilled to be able to make a positive difference for hoteliers in Hong Kong and Macao by bringing a touch of French flair and innovative amenity products for the ultimate guest experience,”​ said Sadarangani.

Sadarangani will be Shearaton Carter, director of Carter Group. With over 20 years of experience in the entertainment, design and hospitality industry. Carter has worked with prestigious clients including Intercontinental, Regent, Shangri-La, Four Seasons and JW Marriott.

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