From doomed acquisitions to a lack of understanding of the brand, we speak to an Asian consumer expert to explore what led to Crabtree & Evelyn’s downfall, and what it can do to save itself from the brink of obscurity.
Retinol is widely regarded in the cosmetics industry as a golden ingredient for ageless skin. Yet, it tends to lose its efficacy quickly due to a variety...
Jungbunzlauer | 06-Sep-2022
| Technical / White Paper
Deodorants are a key part of people’s daily hygiene routine. While the routine itself is second nature, the ingredients of deodorants are widely discussed....
Ashland Global Holdings Inc | 24-Jun-2022
| Technical / White Paper
Consumers are increasingly buying natural, organic beauty and wellbeing products as noted from the increasing number of product launches with natural claim...
Water scarcity and water pollution continues to be a concern for the environment. Every year, about 130 tons of microplastic particles from personal care...