Beauty online: Our most-read stories on the online beauty market

By Amanda Lim

- Last updated on GMT

We round up our top stories on e-commerce developments featuring Lazada’s new partnership with Bobbi Brown, the integration of Modiface onto Amazon’s platform and more. ©GettyImages
We round up our top stories on e-commerce developments featuring Lazada’s new partnership with Bobbi Brown, the integration of Modiface onto Amazon’s platform and more. ©GettyImages
We round up our top stories on e-commerce developments featuring Lazada’s new partnership with Bobbi Brown, the integration of Modiface onto Amazon’s platform and more.

E-commerce expansion: Bobbi Brown expands online presences in SEA with Lazada partnership

Cosmetics brand Bobbi Brown is partnering with e-commerce platform Lazada to increase its online presence​ in South East Asia.

The brand launched its official store on LazMall in Malaysia, Singapore and Thailand at the end of May with a Super Grand Opening Day.

The flagship will be the brand’s first entrance into Malaysia’s online beauty market and will have the largest online inventory in Singapore, claimed Lazada.

Bobbi Brown Cosmetics is the fifth brand under Estée Lauder Companies to launch its online flagship store on Lazada.

“Having an iconic international brand like Bobbi Brown Cosmetics on board LazMall as its e-commerce partner of choice is a great win for Lazada and our customers,”​ said president of Lazada Group, Jing Yin.

“For years we have worked hard to curate an offering of leading international and local brands, particularly in the prestige beauty category, and we are excited to now bring Bobbi Brown’s world-class products to our shoppers in Southeast Asia.”

L’Oréal and Amazon combine artificial intelligence and beauty

L’Oréal’s Modiface has announced that it will provide its AI-powered technology​ to enable the first virtual try-ons for cosmetics on Amazon, bringing together the e-retail giant and the rising potential of AI for beauty.

ModiFace’s proprietary technology allows retailers to seamlessly incorporate virtual try-on experiences for an unlimited amount of products.

Amazon customers will be able to use the front-facing camera on their mobile phone to digitally try on different shades of lipstick in a live video of themselves or on a selfie.

Nicolas Le Bourgeois, head of Amazon Beauty, has said: “We are excited to team up with ModiFace to make shopping for cosmetics online even easier by offering customers the ability to virtually try-on before they buy.”

Beyond the hype: How one company uses social media to create hit brands

Singapore-based beauty brand Supernova says it is redefining how beauty products and brands are created for the millennial-driven beauty market, with the help of social media​.

The firm is best known for its brands Sand & Sky, Coco & Eve, SkinnyMint and BodyBoss, and sees social media as a treasure trove of ideas and inspiration to create new brands and products.

“We see opportunities in social media. We are all on social media every day learning about products and finding new exciting things. We look in this space to build brands and we try to find gaps in the market and interesting trends,”​ said Emily Hamilton, co-founder of Supernova.

The key to being successful in beauty, she believes, is creating unique and original products to stand out in the saturated social media space.

“The key to standing out is creating something new. We want to create things that don't exist, something that’s new and exciting. We do that by really trying to understand why the consumer would buy this?”

bgX develops on-demand beauty service and new e-commerce platform

On-demand beauty technology provider, bgX, has teamed up with software management company, Shortcuts, in a new global partnership.

By combining the latest modern technology with consumer beauty needs, bgX and Shortcut’s collaboration will help users find and book hair, make up and nail appointments, as well as order professional salon quality products.

Through its new affiliation with Shortcuts, the bgX platform will be able to integrate its systems, allowing customers to search and locate local bgXsalons. Teaming up will enable consumers to check the wider availability of larger product ranges in real time, at their fingertips.

"Nowadays customers are demanding immediate services via their mobile apps and there is a huge demand for beauty services to be delivered in this way,” emphasises Ali Rafi, CEO and co-founder, bgX.

The bgX platform provides customers with an accessible, convenient and efficient way of booking a beauty appointment with an array of prestigious household salon names and sought-after boutiques.

2 Tech company updates that beauty pros need to know about

This month Google and Amazon announced new tech services that change the ecommerce marketplace for both consumer and professional beauty products. Read on to find out what’s new and why it matters.

Beauty tech and all things digital just might be moving faster than beauty product innovation itself. For instance, it was only April when Cosmetics Design covered news of Amazon’s newly launched Indie Beauty Shop, the Apple credit card, in-app purchasing in Instagram, and other digital developments in this article: 5 digital beauty retail developments that just changed everything. Here, Cosmetic Design looks at even more evidence that for beauty tech it’s full speed ahead.

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