Preservatives have long been vilified as a ‘harmful’ ingredient, but a deeper understanding of hygiene and contamination brought about by the novel coronavirus outbreak was thought to be able to validate their usage.
In May, Shinji Yamasaki told CosmeticsDesign-Asia that he was carefully optimistic that more consumers will emerge from the other side of the crisis more “enlightened” about the extent bacteria, viruses and fungi are in our daily lives.
“Most people do not fully comprehend to what extent bacteria, viruses and fungi are present. It's not a very pleasant thing to talk about but it covers all of our surfaces, including our own bodies,” said the founder and CEO of Singapore-based skin care brand Re:erth.
Yamasaki believed that a majority of people were not aware of the seriousness of contamination before the pandemic.