‘Enough greenwashing’: Green beauty brand founder urges brands to avoid polarising marketing tactics By Amanda Lim 07-Dec-2020 - Last updated on 07-Dec-2020 at 01:53 GMT Facebook Twitter Linkedin Email to a friend The founder of green beauty brand Forest Rhapsody says greenwashing and ‘extreme’ marketing tactics have hurt brands like hers that are “trying to do the right thing”. CDA top 10 thumbnail Digital era: L’Oréal backs beauty tech to deliver interactive and personalised experiences – Singapore MD ‘Hand care is skin care’: Skin Inc develops ‘world’s first’ duo-chamber hand serum and sanitiser Shiseido sustainability actions: Firm unveils two new beauty initiatives with the launch of SBAS Fragrances success in Asia for Estée Lauder fails to sweeten global profits slump for category ‘Recovery lacks vigour’: COVID-19 resurgence in Japan hits Kao’s cosmetics performance J-beauty in China: istyle and Alibaba launch direct export model to boost brands’ expansion ‘Enough greenwashing’: Green beauty brand founder urges brands to avoid polarising marketing tactics Clean beauty in India: New beauty brand Minimalist says education a 'key strategic pillar' to drive growth K-beauty personalisation laws: MFDS brings into force rules for customised cosmetics retailers K-beauty personalisation laws: MFDS brings into force rules for customised cosmetics retailers Prev 1 … 6 7 8 9 10 11 Next
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