‘Class of its own’: Singapore’s RE:ERTH launches hand treatment powered by Lamellar tech for long-lasting moisturisation
The Rejuvenating Hand Treatment is set to launch in February and is the brand’s first product in the hand care category.
“As RE:ERTH’s philosophy revolves around skin health, we were naturally excited to delve deeper into the science of creating an innovative hand treatment that was in a class of its own, complete with unique technology and ingredients, so our users know they’re in good hands,” said Toh Ziling, COO of RE:ERTH.
The company saw that that market was missing a hand cream that could give long-lasting moisturisation.
“With prolonged, frequent hand washing and use of sanitizing agents, our hardworking hands tend to become more sensitive, dry, and rough, hence requiring more moisture and rejuvenation,” said Toh.
“We looked deep into the technology of retaining moisture on hands… and realised that conventional hand creams cannot work for longer hours. Even after application, water can continue to evaporate from the skin. Oils also remain on the surface, making hands sticky and uncomfortable.”
The Rejuvenating Hand Treatment uses a Lamellar technology that the brand describes as a ‘mille-feuille structure’ with multiple layers of oil and water that deeply moisturises and protect skin all day long.
“It was time for unique technology to take centre stage today, besides considerations of sensory factors like olfactory preferences and tactile properties, so that we can provide an effective solution that works for consumers - long-lasting moisturisation for softer hands, sans tacky residue and constant reapplication,” said Toh.
Additionally, the formulation contains pure retinol to increase skin rejuvenation and improve skin elasticity, smoothness, while refining tone and texture.
The retinol is nano-encapsulated with LIPODISQ, a patented, dermal delivery system that was designed to transport actives between skin cells more than 10 times in comparison to normal liposomes, bringing actives to where its most effective.
The Rejuvenating Hand Treatment also contains the brand’s patented ingredient, Japanese White Turmeric, which stimulates cell production and increases the skin’s natural hyaluronic acid protection by up to 100%.
The brand claims the product also has anti-inflammatory properties, can enhance collagen production and strengthens the skin’s natural skin barrier.
Toh told CosmeticsDesign-Asia that the firm believed that the hand care category is set for a transformation in the years to come.
“It’ll be an interesting space to watch, as more brands might develop products that are varied in formats, such as masks, salon gloves, overnight oils, and in terms of ingredients as well. The relevancy of hand care products post-pandemic would lie in how well it fits into the lifestyle habits of consumers and whether they do see a positive overall effect to continue using such products.”
This is being driven by the COVID-19 pandemic, which has brought about unprecedented skin concerns, she added.
“New priorities around self-care and skin health have included specific areas of the body, especially hands. Search terms such as anti-ageing, barrier repair, fragrance-free, vegan products for hand care has been rising.”