The new 'normal': How Lifebuoy and Lux are embracing Unilever's Positive Beauty vision
By Amanda Lim
- Last updated on
GMT
Unilever, which owns brands such as Lifebuoy, Lux, Dove, Vaseline and Sunsilk have committed to eliminate the word 'normal' from its packaging and advertising, as well as drive campaigns for gender inclusivity in line with its Positive Beauty vision.