How to win over… protective mothers in a rapidly growing baby personal care market
Here we reveal exclusive insights from established and rising baby care brands Aromababy, Lovekins and P'URE PapayaCare Baby on what it takes to earn the trust of protective parents, how the COVID-19 pandemic has affected the market, and why Asia Pacific is the hotbed of growth for this sector.
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‘New old ingredients’: Natural trend driving beauty to embrace Africa’s traditional oils
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Sephora absorbs Feelunique domain and kickstarts UK re-entry
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The future of makeup? Post-pandemic creativity and metaverse domination
How to win over… protective mothers in a rapidly growing baby personal care market
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