Top of the trends: Top 10 most-read stories on the biggest beauty trends of 2022

By Amanda Lim

- Last updated on GMT

Our biggest trends stories from the past year on trendy ingredients, new demands, and a closer look into consumer insights. [Getty Images]
Our biggest trends stories from the past year on trendy ingredients, new demands, and a closer look into consumer insights. [Getty Images]

Related tags trends Cosmetics Hygiene Personal care products

Take a look at our biggest trends stories from the past year on trendy ingredients, new demands, and a closer look into consumer insights.

L’Oréal on how luxury fragrance growth is being driven by ‘explosion’ of interest in China

French beauty giant L’Oréal Group has credited the boom in luxury fragrance to the growing appreciation among Chinese consumers and expects it to continue growing by double-digits in the years to come.

The luxury fragrance category was tied to the renewed awareness and interest of scent which had risen during the COVID-19 pandemic.

L’Oréal was optimism for the category moving forward, emphasising that the company was the top luxury fragrance producer worldwide with more than 20% of market share.

Hemp a ‘must-have’ ingredient for beauty brands – Lotus Herbals MD

India-based cosmetics group Lotus Herbals believes hemp’s multitude of topical benefits, versatility, and sustainability will make it a “must-have” ingredient in every beauty company’s portfolio.

The company announced the launch of a hemp-based skin care range.

Nitin Passi, chairman and managing director of Lotus Herbals told CosmeticsDesign-Asia ​that he expects demand for hemp cosmetics to increase in India.

“Hemp is slowly becoming the holy grail ingredient in skin care. Every major skin care brand must-have hemp range to enrich their existing portfolio.”

Is Vitamin K set to become the next ‘hero’ skin care ingredient?

The skin-repairing and strengthening abilities of vitamin K, coupled with the insatiable demand for new and exciting ingredients, will spur interest in the “wound healing vitamin”, according to one skin care brand.

Vitamin K is a fat-soluble vitamin that can assist with redness, strengthen capillaries and can help with wound healing.

Skin care brand Biologi believes that vitamin K has the potential to become one of the next big things in skin care ingredients.

‘Endemic beauty’ sees spring-inspired cosmetics, pollen protection products trending in Japan

Shades of spring-inspired rouge, lip liners, eyeliners and pollen protection cosmetics are trending in Japan, according to new data.

These trends were revealed in a new report by @cosme, the Japanese cosmetics portal, which showed consumers were searching for products to enhance their cheeks, lips and eyes in light of reduced COVID-19 restrictions.

The researchers said the appearance of the keyword “spring cosmetics” has more than doubled year on year.

Arata sets sights on curly hair care market in India and beyond

Indian personal care brand Arata is aiming to fill what it believes is a huge gap for hair care products designed especially for curly hair types in its home market and in the wider Asian region.

Arata recently launched a line of hair care products for curly hair. The founders decided to develop the eight-piece range to counter the long-held beauty standard of sleek and straight hair in many societies in the Asia region.

This mirrors trends in North America and Europe which have seen more acceptance for natural hair as more people have started to embrace inclusivity and diversity in recent years.

Why beauty brands can expect e-commerce boom to continue in 2022 – Shopee

Premiumisation, improved augmented reality services, greater sampling opportunities and the growing popularity of e-commerce outside of Asia’s major cities can propel online sales growth across the beauty category in 2022.

E-commerce platform Shopee believes e-commerce has become part of consumers’ and lifestyle and expects the online shopping habit to continue long after the COVID-19 pandemic.

This year, Shopee will be upgrading its suite of shopper engagement features, such as Shopee BeautyCam, an augmented reality (AR) make-up try-on tool.

It will be broadening its marketing efforts further with a new sampling programme to attract new shoppers in several categories, including beauty.

How the pandemic redefined anti-ageing for beauty consumers

The acceleration of wellness and self-care trends during the COVID-19 pandemic is accelerating the eradication of the beauty consumer’s long-held desire to completely erase the signs of ageing.

A new generation of brands like Earth Rhythm were no longer putting out anti-ageing products.

This is not to say consumers are not looking for products to smoothen fine lines or firm up their skin. However, the results they were expecting to see have become more grounded and realistic.

While anti-ageing has traditionally been an important category in beauty, more brands like Earth Rhythm no longer see it as a priority.

Asia demand on the rise for silicone-free hair conditioners - BASF

Demand is rising across Asia Pacific for health-focused products including silicone-free hair shampoo, but BASF believes their vast potential in silicone-free conditioners too.

The silicone-free hair care trend demand is driven by the emphasis on products that are good for health.

While silicone-free shampoos are becoming a dime a dozen, there is a lack of silicone-free hair conditioners in the market. 

Why live commerce is still sluggish in SEA’s beauty market - KOL

Singapore-based livestreaming outfit, MyBKKShop, believes live commerce holds abundant potential for South East Asia’s (SEA) beauty sector.

However, live commerce space in the region was still in its nascent stage and lacked many advancements that could potentially hinder its growth in the region.

For instance, there is a lack of an integrated system to help on the backend as a major hindrance as well as the lack of a sense of community which makes for a more vibrant landscape.

Natural trend driving beauty to embrace Africa’s traditional oils

The cosmetics industry is seeing a rising appetite for traditional oils that have been used for centuries by Africa’s indigenous people as the demand for new, powerful, and efficacious natural ingredients booms.

Japanese firm Celmyon top three selling African oils are baobab, marula and mongongo oil. In particular, it has seen high growth rates for the latter because of its unique properties.

The company has data to show that Mongongo oil can protect against UV rays and blue light. More interestingly, when it comes in contact with UV, it forms a film on the hair.

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