ICYMI: Every single How to win over… feature from CosmeticsDesign-Asia in 2023

By Amanda Lim

- Last updated on GMT

Just in case you missed it, we’ve collated the whole How to win over... series all in one place.[Getty Images]
Just in case you missed it, we’ve collated the whole How to win over... series all in one place.[Getty Images]

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Check out our series of in-depth cosmetic features on the key markets, categories and consumer segments. Just in case you missed it, we’ve collated the whole series all in one place.

How to win over… consumers in an increasingly skin-influenced hair care market

The skinification of hair care marked a new dawn for the sector and heightened expectations from savvy Asian consumers will push innovation forward, according to exclusive insights from Kosé, Nuggela & Sulé, Verdure, and more.

Given how important hair is to us, we consider caring for our hair as a form of pampering. It is possible many of us thought little of this indulgence until COVID-19 struck and forced the closure of hair salons.

Against this backdrop, people took matters into their own hands. They attempted to cut their own hair and experimented with DIY hair care. The renewed interest in hair care coincided with consumers’ focus on health, well-being, and sustainability.

This indicated new opportunities for companies to innovate and meet the growing diversity of hair needs and concerns of consumers.

How to win over… the bold and innovative Thai beauty consumer

Exclusive insights from Thailand’s beauty players, including Karmart, Dr. Barbara Sturm and G&M Cosmetics, shed light on the unique perspectives of the Thai beauty consumer and revealed the drivers behind one of South East Asia’s most exciting markets.

Thailand's beauty culture is deeply rooted in its rich traditions and a profound appreciation for holistic wellness as well as aesthetics.

Traditionally, it emphasises herbal remedies and natural ingredients, such as turmeric and tamarind, to enhance beauty and maintain skin health.

While ancient traditions and rituals are widely respected, Thai beauty consumers are known for their openness and willingness to try new innovations in the ever-evolving beauty industry. Their curiosity and enthusiasm have created a culture of experimentation, resulting in a dynamic market.

How to win over… Beauty consumers in China’s ultra-competitive e-commerce market

We revealed what it takes to achieve success in China’s cutthroat e-commerce space - from building a solid foundation to maintaining longevity - with exclusive insights from brands that have thrived in it, including Atelier Rebul, Evenswiss and G&M Cosmetics.

It is no secret that every beauty brand would love to crack China’s dynamic beauty market. Today, it is the second-largest consumer market for cosmetics.

Opportunities are rampant not just in skin care but in other areas like makeup, fragrance, and hair care. The latter two are areas of major interest for beauty’s biggest players, such as Estée Lauder, which has underlined fragrance and hair care as its key future growth drivers alongside skin care.

With often excruciating import and beauty regulations, many brands have sought to break into the Chinese market through cross-border e-commerce (CBEC). Before China changed its animal testing laws in 2021, opting for CBEC was a popular choice for many beauty brands that wished to bypass it and retain its cruelty-free ethics.

How to win over… consumers in the cutting-edge derma beauty category

Here we revealed exclusive insights from top skin care companies L’Oréal and Kenvue on the drivers and trends of the rapidly advancing derma skin care category in Asia Pacific.

The skin's importance as our largest organ cannot be overstated. It is a remarkable protective shield that safeguards us from external threats. Its significance extends beyond physical protection, encompassing vital physiological functions that contribute to overall health and well-being.

We are now taking skin health more seriously than ever before. This awareness intensified the desire for effective products backed with clinical data, which fuelled the already high demand for derma beauty brands.

L’Oreal Groupe’s dermatological beauty division, which consists of brands such as La Roche Posay, Vichy, CeraVe, and SkinCeuticals, grew two-fold from 2019 to 2022.

How to win over… the vibrant Vietnamese beauty consumer

Here we revealed extensive and exclusive insights from beauty insiders LUXASIA, and Maison 21G on the immense growth potential of the dynamic and rapidly expanding Vietnam beauty market.

Among all countries in South East Asia right now, Vietnam arguably epitomises the next chapter of growth in the region for beauty. To many players, it is a new frontier brimming with consumers eager for new beauty experiences.

The Vietnamese beauty market has emerged as a major prospect for beauty brands, such as Aveda, which marked its official launch in Vietnam in August in partnership with LUXASIA.

Kick-off 2024 by discovering the trends shaping the next generation of beauty consumers. Join us at the Beauty Forward 2024 digital summit taking place January 29 to 31. Register here for FREE​ now.

How to win over… the rapidly transforming K-beauty market

Here we revealed extensive and exclusive insights from K-beauty insiders Shinsegae, Olive Young, Melixir, Toiletpaper Beauty, and StyleStory, as they shed light on South Korea’s biggest trends and opportunities.

Today, the Korean beauty market is one of the undisputed leaders of beauty, setting trends and pushing boundaries. Every player in the market keeps one eye on Korea as it remains at the forefront of innovation.

The demand for all things Korean has given rise to a diverse range of local brands. These brands hold a considerable level of strength and influence both domestically.

They are known for their emphasis on research and development, often introducing innovative ingredients and technology. Furthermore, local brands understand the nuances of Korean skincare culture, allowing them to develop products that align with consumers' preferences and needs.

How to win over… the pro-ageing skin care consumer

Industry players and skin care innovators such as The Body Shop and Caudalie revealed exclusive insights into the evolving consumer preferences and advancements in technology in the ageing skin care market.

Embracing diversity and inclusivity has proven to be a catalyst for reducing societal hang-ups about ageing. It empowers us to challenge rigid beauty standards that prioritise youthfulness. In Asia, it reinforces a culture that traditionally appreciates the beauty and wisdom that come with age.

There has been a shift towards a more holistic approach to skin care rather than solely focusing on the erasure of wrinkles and the preservation of youth. The emphasis now lies in promoting healthy, radiant skin at any age, with an emphasis on self-care and self-acceptance.

The evolving anti-ageing skin category is aligned with the changing perceptions of ageing, empowering individuals to feel confident and beautiful regardless of age.

How to win over… consumers in an evolving post-pandemic makeup category

Exclusive insights from L’Oréal and The Body Shop, Orcé Cosmetics, Juicy Chemistry, and Nodspark revealed the key influences driving the changes in the rebounding colour cosmetics category in Asia Pacific.

The last three years have been one of the most difficult periods for the colour cosmetics market since makeup maestro Max Factor brought makeup from the big screen and into our everyday lives.

The end of the mask-on era has undoubtedly been an exciting moment for the APAC beauty market, as now makeup can finally begin its recovery in earnest – especially with the comeback of lipstick.

However, like every aspect of our lives, the pandemic has not failed to leave a lasting influence on the colour cosmetics category. As people adapted to the new normal, the change in lifestyles and behaviour led to a shift in beauty routines and makeup trends.

How to win over… the 'beauty-fatigued' Australian consumer

Here we reveal exclusive insights from local players and insiders like Biologi and Mary Grace Cosmetics on how Australia’s cosmetics industry is evolving under the pressure of economic uncertainties.

Australia's profile as a dominant force in the global beauty industry was significantly enhanced this year, thanks to not one, but two high-profile acquisitions.

The first was L’Oréal’s acquisition of avant-garde beauty brand Aesop. The other was Kao Corporation’s deal to buy Bondi Sands.

The desirability of Australian beauty brands comes as no surprise. They have been making their mark on the global stage for their clean, natural, and ethical approach to beauty.

However, the success of the Australian-made beauty brands is not a reflection of the state of its domestic beauty market.

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