Brand Innovation

Scent of Siam: Fourth-generation Thai perfumer aims to introduce family legacy to a global audience

06-May-2021 By Amanda Lim

A fourth-generation perfumer with global ambitions has made it his life mission to introduce the modern consumer to his family’s legacy of traditional Thai perfumery through his contemporary brand.

Fasio’s facelift: Kosé rebrands mass make-up brand to meet emerging ‘multifaceted needs’ of younger consumers

05-May-2021 By Amanda Lim

Japanese cosmetics company Kosé Corporation has relaunched its mass make-up brand Fasio to meet the new needs of consumers that have accelerated as a result of the COVID-19 pandemic.

‘Global flavour’: China’s Maison Dixsept set on scaling brand up to compete with international fine fragrance players

29-Apr-2021 By Amanda Lim

Fledgeling niche China fragrance label Maison Dixsept has pinpointed how it aims to tap into massive opportunities domestically but has also underlined how it ultimately hopes to grow into an internationally recognised brand.

Shade picker: Watsons to launch virtual foundation try-on to solve major consumer ‘pain point’

28-Apr-2021 By Amanda Lim

Health and beauty retailer Watsons will be launching a virtual foundation try-on tool in the second quarter this year beginning with Malaysia and Hong Kong to solve what it believes is a huge consumer ‘pain point’.

Minority report: Kao launches Rakuten-exclusive products designed to meet the needs of the few

27-Apr-2021 By Amanda Lim

Japan’s Kao Corporation has developed a special collection of products that focuses on ‘individual deep concerns’ such as foot odour and belly button lint.

WATCH ON-DEMAND NOW – EXCLUSIVE COSMETICSDESIGN CIRCULAR BEAUTY WEBINAR

Garnier president: ‘Taking consumers with us’ will be key to mainstreaming circular beauty – 'it's our job'

22-Apr-2021 By Kacey Culliney

Educating and empowering consumers to collectively close the loop on circular beauty will be crucial in mainstreaming efforts worldwide, says L’Oréal’s Garnier president.

Sensitive skin saviours: Physiogel launches sensitive skin-friendly facial sheet masks and sunscreen for K-beauty market

21-Apr-2021 By Amanda Lim

Derma beauty brand Physiogel has launched two facial sheet masks and sunscreen in Korea, a first for the brand since L&G Household and Health acquired its brand rights in Asia and North America.

TIGI revamps Bed Head range: ‘Staying relevant’ is the biggest challenge in hair care, says founder

20-Apr-2021 By Kacey Culliney

Unilever-owned professional hair care brand TIGI has revamped its flagship Bed Head brand to plug consumer and hairdresser needs and expectations, including a sharper focus on texture and volume.

Tailored to you: Singapore start-up to launch customisable microbiome skin care product for sensitive skin

20-Apr-2021 By Amanda Lim

Singapore-based beauty start-up Sage & Ylang is set to launch its first customisable microbiome beauty essence developed especially for sensitive skin, which was developed alongside a government science and research agency.

New and improved: Suu Balm upgrades best-selling moisturiser with more ceramides to boost power

20-Apr-2021 By Amanda Lim

Singapore-based sensitive skin brand Suu Balm has launched an upgraded version of its best-selling Rapid Itch Relief Moisturiser that contains five moisturising ceramides and a plant-derived humectant to improve hydration efficacy.

The new ‘normal’: How Lifebuoy and Lux are embracing Unilever’s Positive Beauty vision

20-Apr-2021 By Guan Yu Lim

Unilever, which owns brands such as Lifebuoy, Lux, Dove, Vaseline and Sunsilk have committed to eliminate the word ‘normal’ from its packaging and advertising, as well as drive campaigns for gender inclusivity in line with its Positive Beauty vision.

High-value, high-efficacy: Singapore’s IDS says ‘doctor-led’ skin care brands will lead the market

19-Apr-2021 By Amanda Lim

Singapore dermatological beauty brand IDS Skincare believes practitioner-endorsed and scientifically validated skin care solutions have the potential to rival ‘feel good’ products as consumers increasingly demand greater evidence and efficacy.

Pedal power: Low-waste beauty brand Oasis to pilot zero-carbon delivery option

16-Apr-2021 By Amanda Lim

Singapore-based low-waste beauty brand Oasis Skincare will be launching a delivery option with bicycle couriers for customers within a two- or three-kilometre radius in an attempt to reduce its carbon impact.

‘Ocean ginseng’: Aussie brand eyes big opportunities in China for sea cucumber collagen skin care

15-Apr-2021 By Amanda Lim

Queensland-based luxury skin care brand Bescher is seeking success in China’s skin care market by tapping into its fondness for sea cucumber, a culinary delicacy among Chinese.

Pandemic skin: Bio-essence targets opportunities by solving COVID-related skin care problems

14-Apr-2021 By Amanda Lim

Skin care brand Bio-essence is eyeing opportunities for products catering to sensitive skin and pandemic-related concerns like ‘maskne’, which it believes will continue driving the market.