Brand Innovation

Image credit: Clinique

Clinique to launch its first make-up NFT

By Natasha Spencer-Jolliffe

US beauty manufacturer Clinique has partnered with content and software company Daz 3D to develop and release its first make-up non-fungible token (NFT) campaign.

Gen X beauty consumer analysis: How to win over… The misunderstood ''sandwiched' generation

Exclusive In-Depth Insights

How to win over… The misunderstood Generation X beauty consumer

By Amanda Lim

With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the...

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