The founder of natural beauty brand Bangkok Soap Opera believes the brand’s effort in engaging consumers through activities such as workshops helped to create a market for natural solid soaps that previously did not exist in Thailand.
The novel coronavirus (COVID-19) pandemic is pushing French cosmetics conglomerate L’Oréal Group to find innovative ways to reinforce the trust relationship between its brands and consumers, a leading executive told us in an exclusive interview.
Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
German personal care major Beiersdorf is working to strengthen its skin care portfolio and tap into the massive potential it sees in China’s competitive personal care market.
Japanese cosmetics giant Shiseido Company is eyeing huge opportunities in China’s beauty device market, which has been growing rapidly amid the novel coronavirus (COVID-19) pandemic.
Luxury beauty brand By Terry and distributing partner Luxasia are counting on a digitally-led approach to weather the novel coronavirus (COVID-19) crisis and achieve their ambitions for the brand in Asia.
Herbalife Nutrition has expanded its outer nutrition range with vitamin-based sheet masks to meet the increasing consumer need for products to maintain skin health in Asia Pacific.
On this episode of Indie Pioneers, we sit down with Petronille Houdart from Sequential Skin to discuss the importance of microbiome testing when it comes to skin care personalisation.
Two former L’Oreal Group executives have founded a make-up brand to cater to the ethnically diverse group of consumers within the niche but growing halal market.
Singapore-based beauty brand Soul Good Project has turned to crowdfunding to fuel its plans to expand internationally as demand for skin care grows in the midst of the novel coronavirus (COVID-19) pandemic.
After a difficult start to the year with COVID-19, the beauty and personal care category is set to see sales soar as usual during the Christmas holiday season with consumers maintaining spend and shopping online, according to marketing firm Rakuten Advertising.
Consumers will increasingly seek out the safety of cosmeceuticals and the comfort of natural products in the long-term due to the novel coronavirus (COVID-19) disruptions, says ingredients company BASF.
