Algorithm specialist What’s In My Jar has developed an online tool that recommends sunscreens based on skin type, lifestyle and budget – helping consumers navigate clunky, cryptic and often misleading labels built on outdated regulations, its CEO says.
The beauty industry will have to re-think product engagement and interaction as consumers emerge from the ongoing coronavirus (COVID-19) crisis with safety and hygiene front-of-mind, highly aware of everything they touch, says a trends expert.
Taiwan green beauty brand O’right is set to make its entry into Japan’s competitive market, where it hopes to capitalise on rising sustainability awareness and make its mark alongside international players.
Packaging supplier Quadpack has identified the Japanese beauty market as a key growth driver of its plans to increase its market share in the Asia Pacific region – not least because of its plethora of big name brands such as Kose, Kao and Shiseido.
Beauty brands looking to tapping into the growing Vietnam market may have more opportunities following the government’s announcement that it plans to focus on developing its e-commerce sector in the wake of the novel coronavirus (COVID-19) outbreak.