Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Solids have gained plenty of traction as a sustainable alternative in personal care, requiring less water and packaging. And with innovation lathering up nicely, the future suggests innovative variants beyond the traditional soap bar may soon win shelf...
South Korean cosmetics conglomerate Amorepacific is scheduled to launch its first ever professional-grade beauty brand Holitual to meet rising consumer desire to have effective skin treatments in the comfort of their home.
Consumer halal products such as skin care and cosmetics that are imported, distributed and traded in Indonesia must now be ratified according to the country’s halal product law, which officially kicked in last month.
A functional fragrance formula that seeks to fight emerging bio threats such as tuberculosis is being formulated into personal care products including shampoos and soaps, with products expected to be released within a year.
Japanese cosmetics maker Kao Corporation will launch the first products based on its new ‘fine-fibre’ technology in its domestic market from December 4, with an international roll-out following in early 2020.
In recent weeks media reports of forest fires in the Brazilian Amazon have put a question mark over the sustainable sourcing of ingredients there, but here we reveal how some of the biggest players are continuing to deliver on their sustainability pledges.