Market Entry

Tailored fit: Amorepacific to debut customised 3D-printed mask under IOPE brand

30-Mar-2020 By Amanda Lim

Amorepacific is set to launch its first 3D-printed personalised mask in the late April under its skin care brand, IOPE.

Global winner? Curél launches new flagship product to accelerate brand’s growth overseas

26-Mar-2020 By Amanda Lim

Derma cosmetics brand Curél is set to unveil a new flagship product in April 2020 to accelerate the brand’s growth in the domestic and global marketplace.

The ‘art’ of collagen: HECH Nutrition expanding Asia footprint on the back of China success

18-Mar-2020 By Amanda Lim

German beauty nutrition specialist, HECH Nutrition, is working towards expansion into Japan and Singapore following its success in China’s beauty market.

Window to Asia: Spanish cosmeceutical brand identifies HK as the launchpad of its Asian expansion

04-Mar-2020 By Amanda Lim

The company behind BIMAIO believes its foray into the Hong Kong market will provide the company with the insight it needs to penetrate the wider Asian region.

Food for the skin: Pola Orbis scores as ‘oral’ skin care product pulls in $264m in first year

04-Mar-2020 By Amanda Lim

Cosmetics manufacturer Pola Orbis announced that its edible beauty product has exceeded the company’s expectations and raked in JYP29bn ($264m) in sales its first year.

Botanika Marrakech ‘very confident’ on Asia entry with Japan as first target

02-Mar-2020 By Amanda Lim

Morocco’s Botanika Marrakech says it has received multiple offers from “big” names in Asian retail, solidifying its confidence of expansion across the region.

‘Clean’ skin care for babies: endota launches in Thailand to fill gap in the market

25-Feb-2020 By Amanda Lim

Australia-based endota spa has expanded its business to Thailand with the launch of its mother and baby skin care range, endota Organics Nurture.

Challenge accepted: Canadian fragrance brand eyes untapped opportunities in Japan’s fragrance segment

25-Feb-2020 By Amanda Lim

Canada-based brand My Daughter Fragrance is gunning for an expansion into Japan, a market which has typically been a weak spot for perfumes.

Cosme Tokyo 2020

A fresh start: Molinard attempts win over Japan again with a lighter touch

24-Feb-2020 By Amanda Lim

French perfume house Molinard is approaching the Japanese market for the second time with a range of fresh fragrances it believes will appeal more to local consumers.

‘Asia is where the potential is’: Kiwi oral care brand plans aggressive expansion

24-Feb-2020 By Amanda Lim

New Zealand-based oral care brand ukiwi is focusing its efforts on a worldwide expansion plan with Asia as the primary focus.

Steady as she goes: European brands must take measured approach to Asia entry – Orientana

20-Feb-2020 By Amanda Lim

Owner of Polish beauty brand Orientana says the company is careful not to rush its expansion into the ‘never-ending’ Asian market.

Halal J-beauty: Japanese firm launches make-up brand for Muslim and vegan consumers

13-Feb-2020 By Amanda Lim

Japanese cosmetics firm Race Corporation has launched a colour cosmetics brand to tap into the growing halal cosmetics market in South East Asia.

Social media lull pushes South Korean firm to pursue new opportunities overseas

13-Feb-2020 By Amanda Lim

A K-beauty firm that specialises in viral marketing is exploring new avenues in South East Asia and Japan beauty markets as Korean social media-use plateaus.

Bus ads, Instagram and face apps: Less than 5% of beauty provides ‘cutting-edge’ consumer engagement

07-Feb-2020 By Kacey Culliney

Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.

Less is more: South Korean firm looks to mature markets to expand minimalist beauty brand

04-Feb-2020 By Amanda Lim

Colorpink R&D hopes to capitalise on the growing demand for more simplified products among urbanites living in fast-paced cities with its minimalist beauty brand, Formulier.