Color Cosmetics

Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]

‘Relationship commerce’ the future of beauty – Revieve CEO

By Kacey Culliney

Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.

The lipstick formula can be made with or without colouring agents, ultimately being offered to consumers in kit-form [Getty Images]

L’Oréal files patent on vegan lipstick

By Kacey Culliney

International beauty major L’Oréal has developed a lipstick formula that can be made with minimal or zero animal-derived ingredients and beeswax, suggesting it could be used to offer coloured and non-coloured combined lip care kits.