Skin Care

Consumer expectations on how beauty can fulfil wider wellness needs have risen and brands need to follow fast and effectively (Getty Images)

Special Edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing

Mintel: Total wellness now ‘integral’ to beauty routines

By Kacey Culliney

Beauty consumers consider holistic wellness as integral to their daily routines, particularly as stress and mental health have taken over the conversation amidst COVID-19, says the associate director of global beauty and personal care at Mintel.