Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
Compared to more traditional, larger beauty players - with some notable exceptions, including L’Oréal - indie beauty brands have generally been leading at the forefront of the industry when it comes to consumer engagement via digital.
In the second part of this article, we explore two more key trends making it onto Euromonitor International’s list of the top 10 global consumer trends for 2017 and take a look at what an authentic brand is and what personalised products are.
Four key skin care trends for the Asia Pacific region have been identified by Euromonitor International for the period up ahead. In this mini series, Cosmetics Design takes a closer look at each: here, we consider digital.