South Korea’s Ministry of Food and Drug Safety (MFDS) has released findings from its analysis of administrative action taken against cosmetics companies, which indicated that labelling and advertising violations accounted for 75% of cases.
Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
The Shanghai Advertising Association has released new advertising standards for cosmetic products to align with revisions to the country’s newly implemented cosmetic regulations.
Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
South Korean Ministry of Food & Drug Safety (MFDS) plans to crack down on cosmetic products that contain epidermal growth factor (EGF) after inaccurate advertisements surfaced.
In its 4th annual beauty study, video advertising technology company, Pixability, reveals its latest beauty space social insights and adds personal care video ecosystems findings to its report.
Khyathi Nirmal Kumar, a digital marketer, trainer and speaker from Digital Marketer, unveils how APAC brands can successfully incorporate influencer marketing into their strategies.
Compared to more traditional, larger beauty players - with some notable exceptions, including L’Oréal - indie beauty brands have generally been leading at the forefront of the industry when it comes to consumer engagement via digital.
Personal Care producer, Kao Singapore, has collaborated with advertising agency, Hakuhodo, to create a new campaign to boost the brand’s Bioré UV body care protective serum.
The Delhi High Court in India has dismissed a number of lawsuits submitted by Procter & Gamble (P&G) and Hindustan Unilever Limited (HUL) relating to shampoo advertisements.
With digital channels offering consumers a fast, reliable and authentic insight into their favourite brands, the prestige beauty manufacturer is maximising its awareness in the Chinese marketplace.
In the second part of this article, we explore two more key trends making it onto Euromonitor International’s list of the top 10 global consumer trends for 2017 and take a look at what an authentic brand is and what personalised products are.
Four key skin care trends for the Asia Pacific region have been identified by Euromonitor International for the period up ahead. In this mini series, Cosmetics Design takes a closer look at each: here, we consider digital.
The Advertising Standards Council of India (ASCI) has found 27 recent complaints in the Health Care & Personal Care category to be valid, and has upheld the criticism against the brands in question.
Unilever, global consumer goods giant, has announced a new global advertising strategy that will eliminate gender stereotypes from its marketing content.
L’Oréal’s chief digital officer Lubomira Rochet has spoken of the need to create branded experiences rather than traditional adverts when trying to beat the rise of ad blockers.
Beauty giant L’Oreal has taken the brand vs. beauty blogger battle one step further, through the launch of its completely unbranded content-sharing platform.
Johnson & Johnson-owned skin care brand Neutrogena has shown itself keen to invest in digital marketing in North Asia, recently awarding a marketing contract within the region to digital communications agency, DDB Group Hong Kong.
Labelled as 'pornographic' and 'offensive' by the Australian Advertising Standards Bureau, a recent campaign by beauty brand Lush has been pulled from stores.
As Unilever strives to become more engaged with beauty customers in Thailand, Vietnam and the Philippines, Irish mobile marketer 'Brandtone' has been entrusted with making that happen - via mobile data led campaigns.
Unilever has been awarded for 'continuously distinguishing themselves by inspiring innovative brand marketing' ahead of the Spikes Asia Festival of Creativity.
Inspired by the space film 'Gravity', South Korean brand, IOPE has devised a stunt where a model tests whether its air cushion compact can cope in zero gravity conditions.
China's Legislative Affairs Office has published a draft document in which it states it is considering an official ban on any cosmetics advertisements with 'exaggerated claims'.
Hindustan Unilever is shaking up its marketing approach by teaming up content creators like Facebook and Google in an effort to move away from traditional product placement.
Estée Lauder was powering ahead of its competitors with breakneck speed until recently, but an analyst’s note underlines the need to spend more on promotional activities to secure a return to growth.
Benefit Cosmetics claims to be the first beauty brand in Australia to introduce advertising on Instagram, with the rollout of the first trial campaign.
Western observers of the ever-popular skin-whitening trend in Asia continue to voice their disapproval, with a recent Pond’s advert in Thailand, which features the tagline ‘Dark Out, White In’, sparking debate.
Latest figures from the Advertising Standards Board of India (ASCI) show that complaints against adverts for personal care and health care products are being upheld far more than any other consumer product group.
The advertising standards regulator of India, ASCI, has released draft guidelines which aim to challenge those advertising campaigns which plug skin lightening, or ‘fairness’, products by means of the promotion of social discrimination.
Launched last summer, Google+ hangouts has fast been gathering momentum as an online platform for showcasing beauty brands and their products; but how does it work and what’s the value? Cosmetics Design investigates.
A recent survey conducted by Paris-headquarted beauty giant L’Oreal has highlighted consumer demand is not currently being met in the area of products for pore size control.
In the latest move from beauty brands mobilising to leverage the increasing number of consumers from rural areas of India, Unilever has launched a music streaming marketing service for its beauty brands.
Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry.
Consumer goods multinational, Procter & Gamble, has lost out to a competitor in South Korea, as the Supreme Court rules against its claim that fellow beauty brand Missha has damaged its reputation in the region.
When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.
Unilever’s Dove brand has been labelled as a ‘genius’ marketing brand for its use of social and digital media campaigns to communicate and engage with consumers.
According to the consumer complaints council, misleading or false advertising is most rampant in the personal care sector, accounting for more than half the total number of advertisements to have been banned by the ASCI.
Apparently there is a macho method of using bar soap and if anyone is going to exploit that than it will be Procter & Gamble’s Old Spice brand as it launches its latest line of manly-scented products.
At a time when some of the world’s largest cosmetics players are turning to digital media marketing strategies, figures in Australia suggest the online advertising market is booming with further growth expected on mobile platforms.
Since the dawn of advertising it has utilised sexual imagery in to sell products, and when it comes to fragrance products it seems money certainly talks as companies are prepared to take the risk and push the boundaries, due to the age-old idea that ‘sex...
The Malaysian Palm Oil Council’s (MPOC) recent attempt to defend the crop’s environmental credentials has been judged misleading by the UK’s advertising authorities.
An IPO for leading China hair care BaWang has triggered investor interest that saw shares traded at the top end of forecasts, raising €152m for the company.
Calvin Klein has hooked up with Markwins to launch a new line of
color cosmetic and skin care products under the ck Calvin Klein
Beauty brand, a move aimed at bridging the gap between the
company's apparel and accessory lines.
Cosmetics ingredients developer and manufacturer Gattefossé has
encountered a culture clash with its latest -- sexually explicit --
product newsletter.
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