South Korea’s Ministry of Food and Drug Safety (MFDS) has released findings from its analysis of administrative action taken against cosmetics companies, which indicated that labelling and advertising violations accounted for 75% of cases.
Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
Compared to more traditional, larger beauty players - with some notable exceptions, including L’Oréal - indie beauty brands have generally been leading at the forefront of the industry when it comes to consumer engagement via digital.
In the second part of this article, we explore two more key trends making it onto Euromonitor International’s list of the top 10 global consumer trends for 2017 and take a look at what an authentic brand is and what personalised products are.
Four key skin care trends for the Asia Pacific region have been identified by Euromonitor International for the period up ahead. In this mini series, Cosmetics Design takes a closer look at each: here, we consider digital.
Johnson & Johnson-owned skin care brand Neutrogena has shown itself keen to invest in digital marketing in North Asia, recently awarding a marketing contract within the region to digital communications agency, DDB Group Hong Kong.
As Unilever strives to become more engaged with beauty customers in Thailand, Vietnam and the Philippines, Irish mobile marketer 'Brandtone' has been entrusted with making that happen - via mobile data led campaigns.
Western observers of the ever-popular skin-whitening trend in Asia continue to voice their disapproval, with a recent Pond’s advert in Thailand, which features the tagline ‘Dark Out, White In’, sparking debate.
Latest figures from the Advertising Standards Board of India (ASCI) show that complaints against adverts for personal care and health care products are being upheld far more than any other consumer product group.
The advertising standards regulator of India, ASCI, has released draft guidelines which aim to challenge those advertising campaigns which plug skin lightening, or ‘fairness’, products by means of the promotion of social discrimination.
Launched last summer, Google+ hangouts has fast been gathering momentum as an online platform for showcasing beauty brands and their products; but how does it work and what’s the value? Cosmetics Design investigates.
In the latest move from beauty brands mobilising to leverage the increasing number of consumers from rural areas of India, Unilever has launched a music streaming marketing service for its beauty brands.
Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry.
Consumer goods multinational, Procter & Gamble, has lost out to a competitor in South Korea, as the Supreme Court rules against its claim that fellow beauty brand Missha has damaged its reputation in the region.
According to the consumer complaints council, misleading or false advertising is most rampant in the personal care sector, accounting for more than half the total number of advertisements to have been banned by the ASCI.
At a time when some of the world’s largest cosmetics players are turning to digital media marketing strategies, figures in Australia suggest the online advertising market is booming with further growth expected on mobile platforms.
Since the dawn of advertising it has utilised sexual imagery in to sell products, and when it comes to fragrance products it seems money certainly talks as companies are prepared to take the risk and push the boundaries, due to the age-old idea that ‘sex...
Calvin Klein has hooked up with Markwins to launch a new line of
color cosmetic and skin care products under the ck Calvin Klein
Beauty brand, a move aimed at bridging the gap between the
company's apparel and accessory lines.