Beauty Brands

EU beauty brands avoid Amazon at your peril!

EU beauty brands avoid Amazon at your peril!

By Andrew MCDOUGALL

Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...

Beauty brands send too many emails!

Beauty brands send too many emails!

By Deanna Utroske

One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.

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