Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
A deep dive into Kantar Worldpanel 2021 Brand Footprint
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, with a hygiene focus driving growth in an otherwise flat market, according to Kantar Worldpanel’s 2021 Brand Footprint.
Video-sharing platform TikTok is a promising space for beauty brands – big and small – to build up meaningful communities and consumer buzz in an increasingly saturated market, say the company's brand partnership managers.
According to market researcher, Mintel natural ingredients will drive beauty innovation over the next decade as beauty manufacturers work on new generations of products that will satisfy consumers needs for speed and efficacy.
Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...