Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
Personal care major Procter & Gamble (P&G) has developed a hair grooming device that analyses the time, speed and force of brushing, collecting and storing data to communicate with its user.
Philips Electronics has seen a boom in demand for at-home IPL hair removal systems in 2020 and believes this will lead to higher adoption rates across Asia-Pacific.
Japanese beauty company Shiseido has debuted EFFECTIM, a new anti-ageing skin care brand targeted at China’s skin care market, where anti-ageing products and beauty devices are in high demand.
Special Edition: Personalised Beauty in a Digital Revolution
International beauty major L’Oréal is primed to launch its AI at-home personalised cosmetics device Perso, starting with a beta version of its customised lipstick variant in the first quarter of 2021.
Special Edition: Personalised beauty in a digital revolution
Consumers used to take a hands-on approach when seeking out personalised beauty products, but they now expect brands to cater directly to their needs with made-to-order options, says an expert.
Japanese cosmetics giant Shiseido Company is eyeing huge opportunities in China’s beauty device market, which has been growing rapidly amid the novel coronavirus (COVID-19) pandemic.
Japanese personal care major Kao Corporation is launching a dedicated applicator to expand usage options and allow consumers to apply its fine-fibre formula to delicate eye and lip areas.
A compilation of CosmeticsDesign-Europe’s most-read news from July 2020 shows plenty of interest in post-COVID retail and product development opportunities, and lots of engagement on the closure of L’Oréal’s facial brush brand Clarisonic.
Paris-based personalised perfume workshop The Alchemist Atelier is on a mission to normalise customised fragrances – aiming to get its ‘scent creator’ device into as many homes as possible.
Foreo has won a two-year intellectual property battle in China – a massive breakthrough that gives strong signals to fraudulent skin care companies, its UK and Ireland general manager says.
Home-use devices may be set to become a staple in beauty routines across the region, as consumers in Asia continue to spend more on their skin than ever before
Although few consumers have invested in at-home beauty devices, those that have bought them are overwhelmingly pleased with the outcome, research from Kline Group shows.
![Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/07/procter-gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing/13072271-1-eng-GB/Procter-Gamble-patents-smart-hair-grooming-device-that-measures-condition-during-brushing.jpg)
![Chinese authorities are likely to regulation radiofrequency beauty devices as a medical commodity. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/04/29/china-regulations-indicate-radiofrequency-products-will-be-classed-as-medical-item/12403173-1-eng-GB/China-regulations-indicate-radiofrequency-products-will-be-classed-as-medical-item.jpg)
![Philips Electronics hopes boom in demand for at-home IPL hair removal systems in 2020 will lead to higher adoption rates across Asia-Pacific. [Philips Electronics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/philips-expects-boom-in-at-home-ipl-hair-removal-systems-in-2020-to-lead-to-higher-penetration-in-apac/12138419-1-eng-GB/Philips-expects-boom-in-at-home-IPL-hair-removal-systems-in-2020-to-lead-to-higher-penetration-in-APAC.jpg)
![Shiseido has debuted EFFECTIM, a new anti-ageing skin care brand targeted at China’s skin care market. [Shiseido / EFFECTIM]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/02/shiseido-s-latest-brand-effectim-taps-china-s-demand-for-anti-ageing-beauty-devices/12118176-1-eng-GB/Shiseido-s-latest-brand-EFFECTIM-taps-China-s-demand-for-anti-ageing-beauty-devices.png)
![Prior is set to launch a line of eye shadows with skin-loving ingredients. [Shiseido / Prior]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/shiseido-s-prior-to-launch-eye-shadows-with-skin-ageing-care-benefits/15749433-1-eng-GB/Shiseido-s-Prior-to-launch-eye-shadows-with-skin-ageing-care-benefits.jpg)
![Yatsen to refocus on R&D investments to drive growth. [Yatsen / DR. WU]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/yatsen-r-d-investments-most-important-driver-for-future-growth-cfo/15723474-1-eng-GB/Yatsen-R-D-investments-most-important-driver-for-future-growth-CFO.jpg)
![Korean trade chiefs have identified untapped opportunities for K-beauty in Spain. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/kotra-identifies-opportunities-in-for-nail-care-high-tech-beauty/15764415-1-eng-GB/KOTRA-identifies-opportunities-in-for-nail-care-high-tech-beauty.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future/15777921-1-eng-GB/CosmeticsDesign-beauty-tech-webinar-with-Sephora-Shiseido-Orveon-and-experts-brainstorm-future.jpg)
