Philips Electronics has seen a boom in demand for at-home IPL hair removal systems in 2020 and believes this will lead to higher adoption rates across Asia-Pacific.
Japanese beauty company Shiseido has debuted EFFECTIM, a new anti-ageing skin care brand targeted at China’s skin care market, where anti-ageing products and beauty devices are in high demand.
Special Edition: Personalised Beauty in a Digital Revolution
International beauty major L’Oréal is primed to launch its AI at-home personalised cosmetics device Perso, starting with a beta version of its customised lipstick variant in the first quarter of 2021.
Special Edition: Personalised beauty in a digital revolution
Consumers used to take a hands-on approach when seeking out personalised beauty products, but they now expect brands to cater directly to their needs with made-to-order options, says an expert.
Japanese cosmetics giant Shiseido Company is eyeing huge opportunities in China’s beauty device market, which has been growing rapidly amid the novel coronavirus (COVID-19) pandemic.
Japanese personal care major Kao Corporation is launching a dedicated applicator to expand usage options and allow consumers to apply its fine-fibre formula to delicate eye and lip areas.
A compilation of CosmeticsDesign-Europe’s most-read news from July 2020 shows plenty of interest in post-COVID retail and product development opportunities, and lots of engagement on the closure of L’Oréal’s facial brush brand Clarisonic.
Paris-based personalised perfume workshop The Alchemist Atelier is on a mission to normalise customised fragrances – aiming to get its ‘scent creator’ device into as many homes as possible.
Foreo has won a two-year intellectual property battle in China – a massive breakthrough that gives strong signals to fraudulent skin care companies, its UK and Ireland general manager says.
Home-use devices may be set to become a staple in beauty routines across the region, as consumers in Asia continue to spend more on their skin than ever before
Although few consumers have invested in at-home beauty devices, those that have bought them are overwhelmingly pleased with the outcome, research from Kline Group shows.
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![Shiseido has debuted EFFECTIM, a new anti-ageing skin care brand targeted at China’s skin care market. [Shiseido / EFFECTIM]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/02/shiseido-s-latest-brand-effectim-taps-china-s-demand-for-anti-ageing-beauty-devices/12118176-1-eng-GB/Shiseido-s-latest-brand-EFFECTIM-taps-China-s-demand-for-anti-ageing-beauty-devices_news_teaser_medium.png)
![euuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point. [Reuuse]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/singapore-start-up-launches-hand-soap-tablets-to-bring-low-cost-sustainability-to-consumers/12173792-1-eng-GB/Singapore-start-up-launches-hand-soap-tablets-to-bring-low-cost-sustainability-to-consumers_wrbm_tiny.png)
![Kao Corporation is prioritising investments in digital technology as part of its plans to radically reform its cosmetics unit [Curél / Kao Corp]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kao-must-make-bold-upfront-investments-in-digital-to-secure-growth-of-cosmetics-division-ceo/12174208-1-eng-GB/Kao-must-make-bold-upfront-investments-in-digital-to-secure-growth-of-cosmetics-division-CEO_wrbm_tiny.jpg)
![K18 has recently launched in Singapore where it hopes to help hair salons affected by COVID-19 increase profitability. [K18]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/k18-aims-to-help-salons-battered-by-covid-19-increase-profitability-with-fast-acting-treatments/12182830-1-eng-GB/K18-aims-to-help-salons-battered-by-COVID-19-increase-profitability-with-fast-acting-treatments_wrbm_tiny.jpg)
![Recherché has launched its first range of edible skin care and plans to expand the line further. [Recherché]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/recherche-plans-to-expand-edible-skin-care-line-up-to-tap-into-interest-in-category/12194737-1-eng-GB/Recherche-plans-to-expand-edible-skin-care-line-up-to-tap-into-interest-in-category_wrbm_tiny.jpg)
