Brand Management

Kanebo Cosmetics China

Kanebo Cosmetics to reach China in 2020

By Natasha Spencer

Skin care, make up and hair care beauty producer, Kanebo Cosmetics, prepares to launch its latest line of skin care products in China for 2020.

Voice technology build emotional connection

Voice technology part I: Building emotional connections with customers

By Natasha Spencer

The Speak Easy study, managed by media and marketing firm, Mindshare, and creative think tank, J. Walter Thompson Innovation Group, have released its report outlining how brands should incorporate voice activation and tech into their propositions to build...

DKSH and Henkel enter agreement for Singapore

DKSH and Henkel collaborate in Singapore

By Natasha Spencer

DKSH, the leading market expansion services provider with a direct focus on Asia, is progressing its partnership with hair care producer Henkel in Singapore, by extending the alliance to include products by hair cosmetic brand Schwarzkopf.

Japan is behind on marketing, says Shiseido head

Japan is behind on marketing, says Shiseido head

By Lucy Whitehouse

Shiseido CEO Masahiko Uotani has said Japanese brands tend to miss the importance of creating a strong and enduring brand identity, and criticised them for considering it as merely a part of a company’s sales division.

New deodorant attempts to disrupt India market

New deodorant attempts to disrupt India market

By Lucy Whitehouse

Emami, a major domestic personal care player in India, has announced a further addition to its ever-expanding portfolio with the launch of a new range of deodorants.

Time for men’s grooming to stand out by going novel

Special Newsletter - Men's Grooming

Time for men’s grooming to stand out by going novel

By Andrew MCDOUGALL

The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.

Beauty Expo to highlight Asian Brand Building Lab

Beauty Expo to highlight Asian Brand Building Lab

By Simon Pitman

The China Beauty Expo will highlight innovation in new Asian brands with a dedicated floor area that will platform the latest launches thanks to a partnership with Centdegres.

Creating brand loyalty most beneficial in facial care

Creating brand loyalty most beneficial in facial care

By Andrew MCDOUGALL

Creating brand loyalty appears to be beneficial in the skin care arena, particularly facial care, but isn’t always the case for other personal care categories such as colour cosmetics.

Domestic brands winning out with China's continued growth

Domestic brands winning out with China's continued growth

By Lucy Whitehouse

A new market report by research firm China Research and Intelligence notes that total sales revenue of the China cosmetic industry reached CNY 260 billion in 2013, and the analysts attributed this growth to rising resident income.

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