Consumer Trends

Marty shared that brands that invest in hero products tend to fare well (Image Getty/Deeagrez)

Selling cosmetics on TikTok Shop: 4 expert tips for success

By Kirsty Doolan

How can beauty and personal care brands leverage and navigate the social selling platform for better results? Global VP for beauty at Nielsen IQ (NIQ) Claire Marty shared her data-backed insights on the topic...

Revieve Consumer Engagement © Jonathan Kitchen Getty Images

Navigating retail’s future: Tech & beauty consumer engagement

By Cassandra Stern

A recent report from personalized digital brand experience company Revieve revealed that beauty consumers are embracing technology in their shopping experiences, paving the way for innovative new engagement methods with beauty brands and their products.

NIQ 2022 Article  © recep-bg Getty Images

Looking back: NIQ 2022 Q4 beauty & personal care trend takeaways

By Cassandra Stern

Overall trends in purchasing behavior both on and offline as well as purchasing dynamics indicate healthy growth in the Beauty and Personal Care product categories overall despite the pressure of rising inflation in average product prices.

Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]

The Long Read: Everything beauty needs to consider in the Metaverse

The beauty metaverse: ‘We are at the beginning of something that is huge’

By Lynda Searby

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.

Swathes of people worldwide are now balancing professional and personal life from the home - a significant shift in consumer trends set to last some time (Getty Images)

COVID-19 Consumer Shifts Close-Up - Part I

COVID-19 has triggered an ‘enduring focus on the home’, says expert

By Kacey Culliney

Consumers worldwide are increasingly focused on the space they call home during the COVID-19 crisis, as professional and personal lines blur with work-from-home models. And this has created an important shift in how consumers integrate beauty into their...

CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2021 – think inclusive, tech-driven and green… (Getty Images)

A year of renewal? Top 5 EMEA beauty trends to watch in 2021

By Kacey Culliney

Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.