The psychological differences between millennials and Gen Zs as a result of the last few turbulent years are playing a significant role in driving divergent makeup trends in Asia Pacific.
Wella, the hair care brand best known for its professional-level products, is aiming to develop a younger consumer base to keep up with “changing times”.
Investments in temporary tattoo printing technology by beauty bigwigs hint that the future of beauty will be influenced by experimentation, the metaverse, and heightened innovation in colour cosmetics.
Indonesia’s Mad for Makeup has detailed how it is in benefiting from its 1,000 plus members’ social club for to aid new product development for its acne-friendly cosmetics, and to deliver additional marketing clout.
Innovation and experimentation are vital for beauty brands who want to stay relevant with Generation Z and Generation Alpha consumers, who are the future of the market, says SUGAR Cosmetics CEO.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Indian males are becoming more willing to invest in skin care products, with the sector tipped for double-digit growth over the next four years, claims a former Coca-Cola and Mondelez exec who co-founded male grooming brand Braavoking.
Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...
East Asian Generation Z males are more open to using cosmetics and have even developed a proclivity to nail care, with at least one in two having already tried nail art.
Indonesian consumers are increasingly using TikTok to make beauty purchasing decisions, providing significant business opportunities for digitally-savvy brands.
Chinese cosmetics company Yatsen Holdings is moving to help flagship make-up brand Perfect Diary recover from its recent decline amid the sluggishness of the colour cosmetics market in China.
The beauty needs and shopping habits of Korean millennials have undergone a significant shift on the back of the COVID-19 pandemic, according to a systematic review by researchers.
South Korean firm LG Household & Health Care is set to enter the beauty tech space with a mini tattoo printer that it plans to launch in North America in the fourth quarter of this year.
Digital platform POPxo has entered the beauty space with a brand targeting young consumers looking for affordable and easy-to-use products and is aiming to hit U$13.9m in sales in the next 12 months.
Chinese video-sharing platform Bilibili is steadily becoming a key marketing channel for beauty brands targeting Gen Z consumers as beauty-centric content grows on the platform.
Knowledge of the Gen Z and millennial consumer combined with a burgeoning global reputation are two of the reasons Korean major Amorepacific has taken a 38.4% stake in cult K-beauty brand COSRX, as it looks to expand its own footprint overseas.
A pandemic-born personalised perfume company in India is determined to launch a brick-and-mortar store to hold workshops that it believes will be integral to its business strategy.
There is significant potential to develop probiotics in the beauty space, particularly targeting anti-ageing, Generation Z and women, according to Lumina Intelligence.
Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.
![The psychological differences between millennials and Gen Zs as a result of the last few turbulent years are playing a significant role in driving divergent makeup trends in Asia Pacific. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/makeup-trends-psychological-differences-between-millennials-and-gen-zs-driving-differences/16579110-1-eng-GB/Makeup-trends-Psychological-differences-between-millennials-and-Gen-Zs-driving-differences.jpg)
![Wella develops more relevant products to keep up with “changing times”. [Wella COmpany]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/wella-aims-to-reach-younger-consumers-in-asia-with-new-and-relevant-hair-care-products/16401218-1-eng-GB/Wella-aims-to-reach-younger-consumers-in-Asia-with-new-and-relevant-hair-care-products.jpg)
![Investments in temporary tattoo printing technology by beauty bigwigs hint on the future of beauty. [LG H&H / Imprintu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/why-beauty-giants-are-investing-in-temporary-tattoo-technology/16246165-1-eng-GB/Why-beauty-giants-are-investing-in-temporary-tattoo-technology.jpg)
![[SUGAR Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/03/08/constant-experimentation-is-vital-to-attract-gen-z-and-gen-alpha-consumers-sugar-ceo/16228741-1-eng-GB/Constant-experimentation-is-vital-to-attract-Gen-Z-and-Gen-Alpha-consumers-SUGAR-CEO.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![The D-Tan scrub is gel-based with various bioactives like ‘palash’ extract for the cooling menthol effect and Carica papaya. [Braavoking]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/indian-males-willing-to-invest-more-in-skin-care-to-look-good-ceo/15655608-1-eng-GB/Indian-males-willing-to-invest-more-in-skin-care-to-look-good-CEO.jpg)
![Gatsby launched its quick-dry nail polish range for men. [Mandom Corporation]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/east-asian-gen-z-males-more-willing-to-try-cosmetics-use-nail-care-studies/15566990-1-eng-GB/East-Asian-Gen-Z-males-more-willing-to-try-cosmetics-use-nail-care-studies.jpg)
![Yatsen Holdings moving to help flagship make-up brand Perfect Diary recover from its recent decline. [Yatsen / Perfect Diary]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/31/yatsen-hinges-bets-on-douyin-and-offline-retail-to-ease-sales-decline-of-perfect-diary/15451642-3-eng-GB/Yatsen-hinges-bets-on-Douyin-and-offline-retail-to-ease-sales-decline-of-Perfect-Diary.jpg)
![Coty Inc. is anticipating a ‘huge jump’ in fragrance consumption in China driven by Gen Z consumers. [Coty Inc. / Burberry]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/coty-counting-on-gen-zs-to-drive-fragrance-growth-in-china/15447619-1-eng-GB/Coty-counting-on-Gen-Zs-to-drive-fragrance-growth-in-China.jpg)
![LG H&H is set to enter the beauty tech space with a mini tattoo printer. [LG H&H]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/02/14/lg-h-h-ventures-into-beauty-tech-with-mini-tattoo-printer-for-north-american-market/13191222-1-eng-GB/LG-H-H-ventures-into-beauty-tech-with-mini-tattoo-printer-for-North-American-market.jpg)
![POPxo has entered the beauty space with a brand targeting young consumers looking for affordable and easy-to-use products. [POPxo]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/new-popxo-beauty-brand-targets-young-south-asian-consumers-looking-for-affordable-easy-to-use-products/12913482-1-eng-GB/New-POPxo-beauty-brand-targets-young-South-Asian-consumers-looking-for-affordable-easy-to-use-products.jpg)
![Bilibili is steadily becoming a key marketing channel for beauty brands targeting Gen Z. [Bilibili]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/10/27/why-bilibili-is-becoming-key-marketing-channel-for-beauty-brands-targeting-china-s-gen-z/12960963-1-eng-GB/Why-Bilibili-is-becoming-key-marketing-channel-for-beauty-brands-targeting-China-s-Gen-Z.png)
![Amorepacific has taken a 38.4% stake in cult K-beauty brand COSRX as it looks to expand its own footprint overseas. [COSRX]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/amorepacific-acquires-38.4-stake-in-cosrx-for-gen-z-and-millennial-insights/12886698-1-eng-GB/Amorepacific-acquires-38.4-stake-in-COSRX-for-Gen-Z-and-millennial-insights.png)
![OOAK determined to launch a brick-and-mortar store to hold workshops. [OOAK]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ooak-gen-z-led-bespoke-perfume-brand-pins-hopes-on-covid-19-recovery-in-india-to-launch-consumer-workshops/12596547-1-eng-GB/OOAK-Gen-Z-led-bespoke-perfume-brand-pins-hopes-on-COVID-19-recovery-in-India-to-launch-consumer-workshops.jpg)
![IRÉN Shizen has relaunched its brand after discovering what it claims are the unique properties of a plant-derived moor hot spring. [IRÉN Shizen]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/iren-shizen-refreshes-brand-on-the-back-of-new-onsen-inspired-complex/16744526-1-eng-GB/IREN-Shizen-refreshes-brand-on-the-back-of-new-onsen-inspired-complex.jpg)
![SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers. [SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/20/sk-ii-s-latest-breakthrough-boosts-pitera-relevance-to-younger-consumers/16721360-3-eng-GB/SK-II-s-latest-breakthrough-boosts-PITERA-relevance-to-younger-consumers.jpg)
![An extensive network of brick-and-mortar stores will be crucial in attracting global brands to India. [Nykaa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/nykaa-beauty-chief-says-extensive-physical-store-network-crucial-in-attracting-global-beauty-to-india/16757597-1-eng-GB/Nykaa-beauty-chief-says-extensive-physical-store-network-crucial-in-attracting-global-beauty-to-India.jpg)
![[SUGAR Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/19/estee-lauder-l-oreal-on-trends-and-developments-in-india-s-beauty-market/16744742-1-eng-GB/Estee-Lauder-L-Oreal-on-trends-and-developments-in-India-s-beauty-market.jpg)
![Dot & Key has grown five times over the past couple of years after repositioning it to attract mass market audiences. [Dot & Key]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dot-key-grows-five-fold-since-2021-on-the-back-of-repricing-efforts/16714823-1-eng-GB/Dot-Key-grows-five-fold-since-2021-on-the-back-of-repricing-efforts.jpg)
