Gen Z

Innovate or fade: Why constant experimentation is vital to attract Gen Z and Gen Alpha consumers – SUGAR CEO

08-Mar-2023 By Amanda Lim

Innovation and experimentation are vital for beauty brands who want to stay relevant with Generation Z and Generation Alpha consumers, who are the future of the market, says SUGAR Cosmetics CEO.

Unconventional faces: ‘Stereotypical depictions of beauty are shifting,’ says expert

31-Aug-2022 By Shane Starling

Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.

Discerning tastes: Indian males ready to splash the cash on grooming products as knowledge soars

17-Aug-2022 By Nurul Ain Razali

Indian males are becoming more willing to invest in skin care products, with the sector tipped for double-digit growth over the next four years, claims a former Coca-Cola and Mondelez exec who co-founded male grooming brand Braavoking.

Exclusive in-depth insights

How to win over… the multidimensional Generation Z beauty consumers

26-Jul-2022 By Amanda Lim

Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...

Nailing the look: East Asian Gen Z males increasingly open to using cosmetics, nail care – studies

18-Jul-2022 By Nurul Ain Razali

East Asian Generation Z males are more open to using cosmetics and have even developed a proclivity to nail care, with at least one in two having already tried nail art.

The TikTok consumer: Indonesian Gen Zs using app to make cosmetics purchase decisions

22-Jun-2022 By Nurul Ain Razali

Indonesian consumers are increasingly using TikTok to make beauty purchasing decisions, providing significant business opportunities for digitally-savvy brands.

A perfect plan? Yatsen hinges bets on Douyin and offline retail to ‘ease sales decline’ of Perfect Diary

31-May-2022 By Amanda Lim

Chinese cosmetics company Yatsen Holdings is moving to help flagship make-up brand Perfect Diary recover from its recent decline amid the sluggishness of the colour cosmetics market in China.

Smells like opportunity: Coty counting on Gen Zs to drive fragrance growth in China

30-May-2022 By Amanda Lim

American multinational beauty company Coty Inc. is anticipating a ‘huge jump’ in fragrance consumption in China driven by Gen Z consumers.

COVID-19 impact: How the pandemic has changed Korean millennials, Gen Z beauty attitudes – review

18-May-2022 By Nurul Ain Razali

The beauty needs and shopping habits of Korean millennials have undergone a significant shift on the back of the COVID-19 pandemic, according to a systematic review by researchers.

What’s tatt? Korea’s LG H&H ventures into beauty tech with mini tattoo printer for North American market

14-Feb-2022 By Amanda Lim

South Korean firm LG Household & Health Care is set to enter the beauty tech space with a mini tattoo printer that it plans to launch in North America in the fourth quarter of this year.

‘Beauty BFF’: New POPxo beauty brand targets young South Asian consumers looking for affordable, easy-to-use products

27-Oct-2021 By Amanda Lim

Digital platform POPxo has entered the beauty space with a brand targeting young consumers looking for affordable and easy-to-use products and is aiming to hit U$13.9m in sales in the next 12 months.

Beauty on Bilibili: Why this untapped channel is becoming an important platform for brand marketing in China

27-Oct-2021 By Amanda Lim

Chinese video-sharing platform Bilibili is steadily becoming a key marketing channel for beauty brands targeting Gen Z consumers as beauty-centric content grows on the platform.

‘Emerging powerhouse’: Gen Z and millennial insights key to Amorepacific taking 38.4% stake in COSRX

06-Oct-2021 By Amanda Lim

Knowledge of the Gen Z and millennial consumer combined with a burgeoning global reputation are two of the reasons Korean major Amorepacific has taken a 38.4% stake in cult K-beauty brand COSRX, as it looks to expand its own footprint overseas.

Gen Z-led bespoke perfume brand pins hopes on COVID-19 recovery in India to launch consumer workshops

02-Aug-2021 By Amanda Lim

A pandemic-born personalised perfume company in India is determined to launch a brick-and-mortar store to hold workshops that it believes will be integral to its business strategy.

直播效应：网络直播把中国 Z 世代对高端美容品的需求推向高峰

29-Sep-2020 By Amanda Lim

据中国领先电子商务公司阿里巴巴，网络直播在中国广受欢迎，这也掀起了年轻消费者对高端美容产品的巨大需求。

Express hair care: On-the-go solutions top of mind for China’s Gen Z consumers – Mintel

24-Mar-2020 By Amanda Lim

There is a growing demand for more convenient hair care solutions, such as dry shampoo, among China’s Generation Z consumers.

Probiota 2020

Beauty and probiotics: Anti-ageing, Gen Z and women key

02-Mar-2020 By Kacey Culliney

There is significant potential to develop probiotics in the beauty space, particularly targeting anti-ageing, Generation Z and women, according to Lumina Intelligence.

ADF&PCD PARIS 2020

Gen Z turning beauty ‘emotional’, say trend experts

18-Feb-2020 By Kacey Culliney

Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.